Chatelaine dishes on love in partnership with Netflix
- Client: Netflix
- Campaign: Recipe for Love
- Services: Custom Content, Branded Content, Digital & Social, Video
- Platforms: Social Media, Digital Media
“Behind every dish, there’s a story – whether it be one of culture, family, tradition or love. We asked six restauranteurs to share theirs.”
To celebrate the release of the new film, Always Be My Maybe (a romantic comedy about a reunited famous chef and hometown musician who struggle to adapt to each other’s worlds), SJC’s Chatelaine produced a four-part video series called “Recipe for Love.” Each documentary-style video featured a Canadian chef or restauranteur sharing their own personal and culinary journey, touching upon the film’s cornerstone themes of love, culture, food and family. Chatelaine also produced 60-second teasers of each video, which were posted and amplified across Chatelaine’s social platforms – Twitter, Facebook and Instagram – and drove to the full videos on-site.
The videos earned an impressive 1.4 million paid and organic impressions and 1.2 million paid and organic views.
Click to watch each of the the four trailers below!