Behind the cover with L’Oréal Paris ambassador Soo Joo Park
- Client: L'Oréal Paris
- Campaign: Soo Joo Park Cover Shoot
- Services: Branded Content, Photography, Video, Editorial Integration
- Platforms: Social Media, Web, Digital Media
We take you behind behind the scenes with L’Oréal Paris Ambassador Soo Joo Park in New York for her cover shoot for the May 2019 issue of FASHION. The Korean-American mode is the first Asian-American to land a spokesperson contract with beauty behemoth L’Oréal Paris.
“I think everyone is becoming more conscious that diversity is important, but some people still feel like it’s not a necessity,” she says. “It should be. The world is becoming smaller and smaller, and it should be inclusive to everyone. At the same time, fashion is a very superficially driven industry; it’s hard to say that it should include everyone. But it’s nice when it does.”
Read more about Soo Joo in the digital feature on fashionmagazine.com.