A Fireside chat with President & CEO of Porsche Canada
- Client: Porsche Canada
- Services: Custom Content, Digital & Social, Events, Magazine Brands
- Platforms: Digital Media, IRL
On October 15, 2020, TL Insider (Toronto Life‘s membership club) welcomed Marc Ouayoun, President & CEO of Porsche Cars Canada, Ltd. for a discussion on the future of the automotive industry and building business innovation and resilience during Covid-19. Co-presented with SJC Media’s Canadian Business, the virtual discussion covered Porsche’s latest priorities such as sustainability and a seamless online consumer journey, and included an opportunity for participants to ask questions.
Toronto Life has also created custom online content for Porsche, highlighting its new subscription-based car service: Porsche Drive: The Intersection of Craftsmanship and Convenience.
“Consumers enjoy the flexibility of on-demand services,” says Ouayoun …” and with a history of fostering innovation, the brand is keen to provide an exclusive experience with Porsche Drive.”