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  • ABOUT
    • APPROACH
    • COMMUNITY
    • PEOPLE
  • DIVISIONS
    • CONTENT
    • MEDIA
    • PRINT
  • WORK
  • NEWS & INSIGHTS
  • CAREERS
  • CONTACT

work

A Fireside chat with President & CEO of Porsche Canada

TL Insider x Porsche Fireside chat
  • Client: Porsche Canada
  • Services: Custom Content, Digital & Social, Events, Magazine Brands
  • Platforms: Digital Media, IRL

On October 15, 2020, TL Insider (Toronto Life‘s membership club) welcomed Marc Ouayoun, President & CEO of Porsche Cars Canada, Ltd. for a discussion on the future of the automotive industry and building business innovation and resilience during Covid-19. Co-presented with SJC Media’s Canadian Business, the virtual discussion covered Porsche’s latest priorities such as sustainability and a seamless online consumer journey, and included an opportunity for participants to ask questions.

Toronto Life has also created custom online content for Porsche, highlighting its new subscription-based car service: Porsche Drive: The Intersection of Craftsmanship and Convenience.

“Consumers enjoy the flexibility of on-demand services,” says Ouayoun …” and with a history of fostering innovation, the brand is keen to provide an exclusive experience with Porsche Drive.” 

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