packaging and brand design

Times change. Fast. Staying relevant can be challenging. SJC has been successfully helping clients develop brand clarity for decades. Using analytics, strategy and design to create a strong visual presence, we craft brand stories that are current, compelling, and connect to consumers. Change is good.

Stemming from the late Don Watt, creator of the revolutionary Loblaw’s No Name and President’s Choice brands, creating and building brands is part of our DNA. We continue to follow Don’s brand design philosophy while improving and modernizing the process that allows us to stay ahead of the curve and ensure our clients continue to win in the marketplace.

In today’s digital-first world, we know brands have to work all that much harder, on-shelf and beyond. SJC’s 4-step approach helps create effective and memorable brands that will stand the test of time.