Châtelaine marks 60 years with a special anniversary issue highlighting women’s issues across the decades

For the French press release, please click here. 

Châtelaine, French Canada’s premier brand for women, is marking its 60th anniversary milestone with its September/October 60-themed issue featuring French Canadian actress Anne Dorval – turning 60 year this year – on the cover. The issue is on newsstands September 11, 2020.


Chatelaine 60th anniversary issue


Founded in 1960 by Maclean-Hunter Publishing, Châtelaine was published by Rogers Sports & Media until current owner SJC acquired Rogers’ Publishing division in 2019. Across the decades, Châtelaine has been French Canadian women’s go-to resource for inspiring life stories on fashion, culture, health and cuisine, as well as the important equality and human rights issues of its time.

“I am so proud of this magazine that has accompanied Quebec women as they fight for their rights across the decades,” says Johanne Lauzon, Châtelaine editor- in-chief.  “Our predecessors did not hesitate to deal with controversial topics like contraception, divorce and pay equity.  We continue on this momentum, even if women’s issues are better covered by mainstream media than they were 40, 50 or 60 years ago.  In each issue we look to highlight blind spots of our collective reality.”

The September/October issue features the following anniversary-themed content:

  • “60 Words for 60 Years of Women’s History”
  • Women’s bodies through the last six decades
  • Style wardrobe classics from each decade
  • Food culinary evolution of the last few decades; from Kraft Dinner and tofu to shepherd’s pie and poutine
  • Covers at a Glance: Past and Present

The issue also highlights the results of an exclusive survey with Quebec women on key issues including how they see the future, their relationship to money and whether they see themselves as feminists.

With a circulation of 94,000 and an audience nearing one million across print and digital platforms, Châtelaine’s regular award-winning content includes must-read features, personal stories, creative ideas and practical tips.

“More than ever, magazine media provides an authentic, trusted source of information and inspiration,” says Ken Hunt, President & Publisher of SJC Media. “This 60th anniversary is a testament to the Châtelaine team’s commitment to high-quality journalism and deep appreciation for what matters to women, now and in the months and years to come.”

Get a sneak peek of the September/October issue here. 

Joyeux anniversaire Châtelaine!

How Covid-19 is affecting 2020 marketing trends: 14 takeaways for brands

The pandemic continues to have ripping effects on consumer behaviours. To help brands navigate their Covid-19 marketing strategies, we followed up with our subject-matter experts for an update on their 2020 trend predictions made (way back) in January. How have they held up?

We found a common and interesting theme. While the world is very different, the relevance of the predictions remains. In many cases, the effects of the pandemic have accelerated the trends and brands have been forced to quickly adapt to keep up with changing consumer habits and expectations.

Here is an overview of the multi-platform trends so you can focus on the ones most applicable to you and your brand. We follow with each expert’s explanation of how the pandemic is affecting that trend. The resulting takeaways can help guide your Covid-19 content and marketing strategy for the remainder of this extraordinary year, and beyond.


  • Authenticity
  • Sustainability
  • Brand Values


  • Voice Search
  • Digital
  • Ecommerce
  • Omnichannel
  • Podcasts
  • Books
  • Magazines
  • Digital Print
  • Package Design



January 2020 Prediction
We will see rising value in quality and authenticity, driven by the ever-growing attention being paid to fraud and privacy.
– Duncan Clark, VP Strategy, SJC Media and Publisher, Ottawa Magazine

The Pandemic Effect
With four months to observe and reflect on people’s communication patterns, the trend towards quality and authenticity is even more relevant now – because, maybe more than ever, quality content can mean the difference between life and death. But also, because the conversation about privacy has never been more complicated. Citizens in jurisdictions all over the world are being asked to share their whereabouts and medical histories as a means to protect the whole – and are naturally and fairly asking questions about the safety and necessity of that information, where it’s stored, and how it will be used.

Takeaway for Brands
The increasing prevalence of data collection is accelerating the public’s questions and interest in privacy. Consumers are relying on quality content from authentic sources they can trust.


January 2020 Prediction
For brands that market to women, I think we’re ushering in a new era of authenticity and telling it like it is. No more being coy about the confusions and challenges of women’s lives by talking around it, or showing air-brushed, sanitized versions of life. No more assuming that only white, cisgender, thin, straight women buy your products.
– Sasha Emmons, Director of Lifestyle Content, FLARE, Today’s Parent and Chatelaine

The Pandemic Effect
Many things have changed since the Covid-19 pandemic hit, and more recently, since anti-racism protests have spread around the globe. But I think the trend of authenticity is more relevant than ever. It still behooves brands to be transparent and true to the lived experiences of their customers.

Takeaway for Brands
It will be tricky to get it right. Brands with a track record of not walking the walk will be called out by customers and staff, and should expect being held to account on social media. For instance, Ben and Jerry’s bold public statement about dismantling white supremacy rings true because of their long-standing and vocal commitment to social justice.



January 2020 Prediction
We will see more and more brands developing holistic strategies around sustainability efforts. Marketing will be focused around communicating stronger values and supporting recycling, reusing, refilling and reselling.
– Sylvie Lamont, VP Creative, SJC Content

The Pandemic Effect
Plastics are indispensable during a pandemic (masks, gloves, gowns and disposable bags). Covid-19 will bring more attention to plastic pollution.

Takeaway for Brands
As companies have lifted their decisions to ban plastic bags and other single-use plastics, it will become even more evident for consumers to make choices that lead to a cleaner and sustainable future. Shopping at bulk stores or shops with refill models, purchasing reusable masks and the need for reusable shopping bags has increased. Cooking tips to help reduce waste and DIY projects will resonate more with customers as we look to create a healthier future through the principle of reduce, reuse and recycle.


Relatable Brand Values

January 2020 Prediction
To cut through the massive volume of messages vying for our attention, above all it will be important to understand the motivators for each generation when making choices about the brands they surround themselves with. Defining our identity is an ongoing exercise for humans. Content, storytelling and brands are key to this exercise.
–  Nadine Silverthorne, Director, Branded Content, Audience & Events

The Pandemic Effect
I believe that in light of current circumstances, brands whose values align with individual or collective identities matter even more. With the news changing by the minute, most of us are looking for information that leads to a better understanding of the world and our place in it. Canadians are seeking information on how to plan our day to day, and our long-term future based on real issues. Many of us are hoping to see ourselves, our joys and our struggles within our pages and online.

Takeaway for Brands,
As content brands we now have a deeper obligation to tell difficult stories, to cast our research net wider, to question how we tell those narratives, but I know we are up to the task.


Voice search in a touchless society

January 2020 Prediction
There will be an increase in content creation for search in 2020.
– Jacqueline Loch, VP Client Innovation, SJC Content

The Pandemic Effect
The Covid-19 pandemic has sparked an accelerated rise in the adoption and usage of voice-activated devices in homes, specifically in the cooking at home and recipe category as well as in the health category with Covid-related health queries.

Takeaway for Brands
Consider content that is based on semantic search queries. Creating custom branded voice scripts for Amazon Alexa and Google Home that drive to e-commerce will quickly become the norm. As voice-enabled devices shift from voice only to voice and digital screen, marketers will have the opportunity to layer in interactive video with rich content such as product demos, buying guides and tutorials that will all drive to e-commerce conversion.


Personalized digital experiences

January 2020 Prediction
With the growing number of Gen Z consumers (loosely, people born from 1995 to 2010), we must develop content that reflects their interests and media consumption habits. We need to make the experience of viewing content a personalized, rewarding and valuable one. We need to make sure they feel that if they chose to engage with your content, they feel they are winning out on that value exchange.
– Dave Dolejsi, AVP Content Strategy, SJC Content

The Pandemic Effect
The strategy behind relevant content delivered through digital channels has never been more important. Where we saw a movement towards e-comm adoption and digital experiences back in January – we now have seen an acceleration of the timetable. Where we saw a slow and, in some cases, reluctant, adoption of digital from groups other than Gen Z, we now see mass adoption out of necessity, a desire for interesting digital experiences to replace the physical ones we temporarily can’t enjoy.

Takeaway for Brands
Big ticket items we traditionally needed to see and touch in person (appliances, cars etc.), now need to somehow be communicated and experienced through digital devices. As such, new content, from Augmented Reality and 360 photography to interactive mobile and video programs, are now more critical to the path to purchase than we dreamed they would be so soon.


January 2020 Prediction 
The focus will be on creating meaningful highly-personalized content, a quality over quantity approach, targeting niche audiences on niche platforms will continue to evolve. – Amanda Eaton, Content Director, SJC Content

The Pandemic Effect
Now more than ever, brands need to adapt to the current situation by finding ways to stay connected to their customer base. Navigating this “new normal” has pushed retailers into rethinking how they are doing business, and in some cases has forced them to find new and creative ways to narrow their focus, buff up the e-comm experience, and personalize communications and services.

Takeaway for Brands
During this crisis, not only is it important to have a digital plan in place but it also means humanizing that digital experience. The upside is that there is opportunity in this climate to test innovative approaches to customer care and digital platforms that may have been too high risk before.


Content that converts to e-commerce

January 2020 Prediction
The role of content is quickly expanding from its top-of-funnel role of inspiration and engagement to a deeper role of driving e-commerce conversion. The demand for mobile-first shoppable content will increase the amount of content required by marketers well beyond the traditional marketing ecosystem.
– Jacqueline Loch, VP Client Innovation, SJC Content

The Pandemic Effect
Today’s retail landscape is rapidly changing with an increased digital transformation that has been accelerated by the onset of the Covid-19 pandemic. The competitive set has expanded to include many new digital-first entrants and platforms and direct-to-consumer sales by brands is on the rise. Social platforms are now shoppable with in-app commerce, and the growth of content required for e-commerce platforms such as Amazon and Shopify and retail DTC e-commerce sites will fuel the need for a high volume of content to guide the customer experience to sales conversion.

Takeaway for Brands
With the upcoming launch of 5G mobile networks and 5G-enabled mobile devices, the mobile wallet will take over as the e-commerce platform of choice. Brands will take on the role of content always-on publisher across channels and will require a content strategy that includes content built for e-commerce conversion.


Omnichannel marketing

January 2020 Prediction
Omnichannel marketing is a content vampire and requires a high volume of content produced to align with an agile content strategy. Retailers and brands will struggle to evolve in-house marketing teams and in-house e-commerce content on-boarding needs to meet the demand for the increased amount of content required. In addition, we will continue to see marketing budgets shift from a variety of marketing channels into content to meet the consumer expectation for real-time content, access to product information and frictionless purchase via e-commerce.
– Jacqueline Loch, VP Client Innovation, SJC Content

The Pandemic Effect
Since the start of the Covid-19 era, consumers have accelerated the shift to mobile and digital showrooming with an increase in demand for omnichannel content that is required to drive e-commerce sales conversion.

Takeaway for Brands
Retailers need to produce a high volume of content that is required for their Covid-19 marketing strategies that spans across channels and meets consumer demands and expectations for always-on commerce.



January 2020 Prediction
Podcasts will grow in popularity.
– Douglas Kelly, President, Strategic Content Labs

The Pandemic Effect
Deep engagement never goes out of style. The social isolation around Covid-19 has only increased audience desire for meaningful experiences with content. The platform and much of the content associated with podcasts remains compelling.

Takeaway for Brands
The challenge remains how to monetize podcasts both as either a pure editorial product or content with a marketing-related component.



January 2020 Prediction
Publishing formats have entered a more mature phase with the recent double-digit growth in audiobooks creating a mixed market of print books, ebooks and This is learned behaviour that I think is accelerating the public’s interest in privacy – and makes my January take even more relevant now. Publishing strategy will use the format that makes the most sense to the book and reader.
– Alison McGill, Publisher, Quill & Quire

The Pandemic Effect
The mixed publishing formats have become even more relevant to books and to the economic survival of the publishing industry during the pandemic. With the necessity to stay at home, the opportunity for some of us to read more has often meant a return to books and the break from daily stress they can provide. The ability to access books online during the lockdown has made continued revenue possible for many publishers and writers. And some local bookstores have added delivery and curbside pick-up options. Local stores have become a way for people to get the items they want quickly and also a way for people to support their neighbourhood businesses.

The Frankfurt Book Fair, like so many international conferences, is undergoing an evolution planning a hybrid event of in-person and virtual attendance. This innovation may also have potential after the Covid-19 era as a way to facilitate large trade gatherings while also mitigating some of the environmental impact of business travel.

Takeaway for Brands
The trend with books can be applied to Covid-19 content marketing in general; flexibility is key and depending on the content and the audience, we will see a mix of publishing mediums across print, digital and audio.



January 2020 Prediction
I’m heading into 2020 with a sense of optimism in circulation. We’re starting to see some of the print declines that publishers experienced over the past few years flatten out.
– Allan Yue, Director of Circulation, SJC Media

The Pandemic Effect
As people were forced to stay indoors over the past few months, newsstand sales took a hit and saw some fairly steep declines as a result of store closures and reduced foot traffic. However, subscriptions became even more relevant with people seeking out information about the virus and just looking for different ways to pass the time. As a result, we saw significant growth through our introductory offers across all magazine brands. While the sample size is small, the results have been extremely encouraging and we intend to put additional efforts into the low price/auto renew strategy going forward for new subscribers.

Takeaway for Brands
With some people spending more time indoors (and hence more time to read at their leisure), and all Canadians on the lookout for trusted sources of content, magazines offer an important vehicle for advertisers and brand storytellers to extend their reach.


Digital Print

January 2020 Prediction
Digital printing will grow in popularity.
– Andrew Borelli, VP, Operations & Manufacturing, SJC Print

The Pandemic Effect
The Covid-19 pandemic has created an unprecedented drop in consumer and B2B spending. Our clients need to choose the best avenue possible to communicate their messaging. Valuable insights ranging from the importance of engaging and authentic content, personalization benefits from targeted DM campaigns, environmentally sound and sustainable product offerings and accurate market forecasts are relevant now more than ever.

Digital print affords the opportunity to “print less, more often.” Traditional offset print supports large static runs to capitalize on the economies of scale associated with higher volume runs. The problem there, is that you need to stick with the “one time” common messaging of that particular offset run. Digital print provides the client with multiple, short-run messaging opportunities and at an affordable cost due to the low prepress infrastructure. The benefit here is that clients can change the nature of the messaging to cater to the relevance of their changing business needs. This is particularly advantageous now, in our era of Covid-19.

Takeaway for Brands
With print as part of your overall strategy, digital print will give the flexibility to change messaging as frequently as needed, and at a lower price point.


Package Design

January 2020 Prediction
As we start off into a new decade with most of the population trying to deal with information overload, a major trend in package design will be simplicity.
– Bryan Raymond, Account Director, SJC Content

The Pandemic Effect
Nothing has forced the shift to online shopping more than our current situation due to Covid-19 and your package design needs to perform on the digital shelf like never before. Browsing the aisles in real life versus online presents its own challenges for how your package design engages consumers, delivers key messages and stimulates impulse purchases. When tackling your next brand design update or launching a new brand into the marketplace you must consider more than just the competitive landscape in-store and how you perform in shelf sets and focus groups.

Takeaway for Brands
Your online presence is key. How does your design perform in the digital space?  What supporting content can you create from your existing packaging assets beyond the standard front/side/back panel shots to help educate the consumer at a glance, show your points of differentiation, features and benefits?  Our fully integrated end-to-end package design solutions can help you get the right message, in the right way, to the right consumer.

Sobeys names SJC its Content Partner of Choice

In a new multi-year agreement starting summer 2020, SJC will be Sobeys’ full-service partner, using our “content factory” model to create integrated marketing assets including flyers, in-store marketing, digital and social.

We will serve all of Sobeys’ Canadian grocery banners including Safeway, Foodland, IGA, Thrifty Foods, FreshCo and Lawtons Drugs.

SJC Content has been working with Sobeys over the past year to produce effective print and social campaigns such as this one for Cinca de Mayo:

“We are excited to expand our successful relationship as an all-encompassing partner for Sobeys,” says Tony Gagliano, Chairman & CEO of SJC.  “With both organizations sharing a foundation of family values and strong guiding principles, the partnership is a natural fit. Our unique combination of process, technology and creative expertise will provide a continuous stream of meaningful content to engage the Sobeys consumer for years to come.”

A mini-issue of Today’s Parent reveals how kids are moving #forwardtogether

Months into the pandemic that upended every aspect of our lives, Today’s Parent partners with Rogers and Big Brothers Big Sisters of Toronto to put the spotlight on kids.

“Despite a few tears and frustrations, our children have shown an incredible amount of grace, patience and baking assistance in this uncertain time. So let’s hear what they have to say,” says Today’s Parent Editor-in-Chief Kim Shiffman in the introductory letter.

Today’s Parent asked 21 Canadian children to share how they are managing. The mini-issue also includes conversations with Sevaun Palvetzian who leads communications and CSR for Rogers and Leanne Nicolle, president and CEO of Big Brothers Big Sisters of Toronto.

Today's Parent and Rogers Tomorrow's Future inside spread

FASHION creates a buzz-worthy co-branded program with Burt’s Bees

FASHION Magazine, in partnership with Burt’s Bees, celebrated women who are a #TrueForceOfNature. FASHION led a call out to readers asking what natural beauty means to them for their chance to be featured in a FASHION x Burt’s Bees co-branded program. The winners shared their personal stories of natural beauty in both print and digital, with Burt’s Bees products appropriate for each reader being featured as well. A slide show of products appearing with the digital story linked to e-commerce.

Check out the digital content and below are two of the editorial co-branded spreads that appeared in FASHION.


FASHION x Burt's Bees editorial spread
FASHION x Burt's Bees editorial spread

Toronto Life and Maclean’s take home 10 National Magazine Awards

Celebrating excellence in Canadian journalism in a time when it matters more than ever, we are proud to announce our four Gold wins and six Silver win at the 2020 National Magazine Awards announced on June 12, 2020. For the first time, the winners were announced during a live virtual broadcast and through digital channels.

Toronto Life‘s Michael Lista captured a Gold in both Long-Form Feature Writing and Investigative Reporting for “A Doctor’s Deception.Toronto Life swept the Profiles category, winning Gold for Chris Nuttall-Smith’s “David Zilber Is the Future of Food” and Silver for Katrina Onstad’s “A Star Is Born.” Toronto Life also won a Gold in the Portrait Photography category for “Musai Ujiri,” a Silver in Art Direction for a Single Issue for “Where to Eat 2019” and a Silver for Best Editorial Package for “The Vertical City”.

SJC Media’s Maclean’s took home three Silver awards for Scott Gilmore’s “You are horrible people“ in the Columns category, Kyle Edwards’ “Not a Drop to Drink” in the Long-Form Feature Writing category and Shannon Gormley’s “Into the Dark” in the Long-form Feature Writing 6,000+ words category. Maclean’s also earned 11 Honourable Mentions.

Toronto Life and Maclean’s were the top two nominated magazines at this year’s awards, with 15 and 14, respectively.

Other SJC Media publications to be recognized are:

Chatelaine: Honourable Mentions in the Best Editorial Package category for “It’s Political” and “Save the World;” the Feature Writing category for “Are You There, Margaret? It’s Me, Perimenopause;” and the Profiles category for “What she said.”

Châtelaine: Honourable Mention in the Personal Journalism category for “Traverser un cancer à deux.

Today’s Parent: Honourable Mentions for “Secrets of Daycare Teachers” in the Service Journalism category, and “Dinner on the Cheap” for Art Direction of a Single Article.

FASHION: Honourable Mention for New York London Milan Paris in the Illustration category.

“While trusted journalism is always at the core of the Canadian media landscape, more than ever, Canadians have a need and appetite for informative, relevant and engaging content,” says Tony Gagliano, Chairman & CEO of SJC. “Our nominated work is a testament to the talent and dedication that is serving the diverse needs of readers all across our country. I am so proud of our teams.”

For a complete list of all of this year’s award winners, click here.

Electrical Safety Authority (ESA) partners with Today’s Parent to share safety tips

Make sure every outlet has an intact cover plate with a safety sliding latch, which acts as a barrier between tiny hands and exposed wires. When loading the dishwasher, point knives, forks and any other sharp objects downward.

These are two of the tips included in the “Home Safety Hotspots” PSA piece crated by Today’s Parent for Electrical Safety Authority (ESA). The sponsored content appeared as a double page spread in the print edition of Today’s Parent as well as on, reaching the magazine’s audience of engaged parents likely to put the tips into action and improving home safety across the country.

Pivot magazine wins big again at the National Magazine Awards: B2B

Pivot magazine, published by the CPA Canada in partnership with Strategic Content Labs (SCL) has won three Gold medals and six Silver medals, the highest tally of wins at the 2nd Annual National Magazine Award: B2B, released today.

SCL, a division of St. Joseph Communications (SJC), partnered with the Chartered Professional Accounts of Canada (CPA Canada) to relaunch, rename and re-envision the association’s members magazine in 2018.

“We are honoured with this recognition for a Gold for Best Issue and a Silver for Best Cover for the November/December 2019 issue,” said SCL President Douglas Kelly.

“We are also very proud of Pivot’s Editor Luc Rinaldi, who adds to his NMA awards with a Gold medal for writing the Best Series of Articles for ‘Foresight: Future Proof,’ ‘Opening Gambit,’ and ‘Back to the Future’ with writers Brenda Bouw and John Lorinc—along with Silver medals in Best Profile of a Company for ‘Transforming America’s Game’ and Best Feature Article: Professional for ‘Inspector Gadget.’ Pivot continues to be one of the best-written, most thought-provoking and best designed magazines in the country,” said Kelly.

In total, Pivot had a total of 18 nominations.

The SCL team on the project—including Rinaldi, Managing Director of Content Maryam Sanati, Deputy Editor Lara Zarum, Art Director Adam Cholewa and Senior Designer Dan Parsons—collaborates with the CPA Canada team, led by Publisher Heather Whyte, to publish Pivot six times a year.

“Huge thanks go out to the collective team of individuals at CPA Canada and St. Joseph Communications who have made Pivot into the insightful publication it is, and a must-read for the country’s professional accountants and business leaders,” said Whyte, who is CPA Canada’s Senior Vice-President, Marketing, Communications, and Public Affairs.

SCL provides strategic, editorial, printing, distribution and advertising sales services to CPA Canada. Pivot is distributed to CPA’s 217,000 members. A digital edition is also produced for members.

At last year’s NMA: B2B awards, Pivot won five Golds, including Best Magazine, and one Silver.

SCL also produces member magazines for CAA clubs in Ontario, the Atlantic provinces, Manitoba, Saskatchewan and for the AMA in Alberta. CAA Manitoba magazine won a Gold for Best Art Direction: Single Article for ‘Lisbon Bite by Bite,’’ designed by Gary Davidson. CAA Magazines produced by SCL received a total of four nominations.

To see a complete list of 2020 National Magazine Awards: B2B winners, click here.

About CPA Canada

Chartered Professional Accountants of Canada (CPA Canada) is one of the largest national accounting organizations in the world, representing more than 217,000 members. Domestically, CPA Canada works cooperatively with the provincial and territorial CPA bodies who are charged with regulating the profession. Globally, it works together with the International Federation of Accountants and the Global Accounting Alliance to build a stronger accounting profession worldwide. CPA Canada is a respected voice in the business, government, education and non-profit sectors and champions sustainable economic growth and social development. The organization serves the profession, advocates for the public interest and supports the setting of accounting, auditing and assurance standards. CPA Canada develops leading edge thought-leadership, research, guidance and educational programs to ensure its members are equipped to drive success and shape the future.

About Strategic Content Labs

Strategic Content Labs is a leading custom content company and a wholly owned division of St. Joseph Communications (SJC), Canada’s largest privately held media and communications company. SCL creates award-winning custom content, websites, apps and content management solutions for some of Canada’s leading brands and institutions. Visit

For more information:
Doug Kelly, President, SCL

Telus communicates with customers year-round

The TELUS calendar is a popular printed piece. Each year, TELUS makes a limited quantity available to its customers via its website and in select TELUS Retail stores and Authorized Dealers. (It didn’t take long for the 2020 calendar to be out of stock.)

Over the years, SJC Print  has worked closely with TELUS to provide range of printed products and associated services, including letters, postcards, brochures, circulars and annual reports, envelopes, promotional inserts, posters – and the ever-popular calendar. (To get your hands on a 2021 calendar featuring those cute critters, visit the TELUS website in the fall.)

Jaguar drives consumer connection

As a luxury brand, Jaguar continues to invest in print, recognizing that its core demographic values the look and feel of print to help them connect with the brand.

Brochures are premium printed pieces. We work with Jaguar to apply high-quality features such as french folds and special finishes to denote the luxuriousness of the brand.

The Jaguar E-Pace Brochure is an award-winning print piece, earning the Best of Category for Brochures and Booklets at the 2018 OPIA Excellence in Print Awards. Distributed through the mail to previous and current owners of Jaguar, the brochure plays an important role in Jaguar’s marketing.
From brochures to guides, print enables Jaguar to provide a tangible expression of brand affinity.


Jaguar Lease-End Guide