A mini-issue of Today’s Parent reveals how kids are moving #forwardtogether

Months into the pandemic that upended every aspect of our lives, Today’s Parent partners with Rogers and Big Brothers Big Sisters of Toronto to put the spotlight on kids.

“Despite a few tears and frustrations, our children have shown an incredible amount of grace, patience and baking assistance in this uncertain time. So let’s hear what they have to say,” says Today’s Parent Editor-in-Chief Kim Shiffman in the introductory letter.

Today’s Parent asked 21 Canadian children to share how they are managing. The mini-issue also includes conversations with Sevaun Palvetzian who leads communications and CSR for Rogers and Leanne Nicolle, president and CEO of Big Brothers Big Sisters of Toronto.

Today's Parent and Rogers Tomorrow's Future inside spread

Go live with Maclean’s

In the latest edition of Maclean’s Live, an extraordinary group of writers – Esi Edugyan, Robyn Maynard, Syrus Marcus Ware and Ian Williams – sat down with guest host Desmond Cole or a conversation about systemic racism and the Black Lives Matter movement. Desmond is the author of The Skin We’re In: A Year of Black Resistance and Power.

Watch a recording of the conversation here:

With the start of the pandemic, Maclean’s pivoted its in-person conversation series, usually held at the National Arts Centre in Ottawa, to virtual. Maclean’s senior writer Paul Wells goes live every week via Zoom and recordings are available following the event.  Here are two more of the recent weeks’ conversations. For information on upcoming Maclean’s Live conversations, visit macleans.ca.

On May 7, Paul Wells sat down with singer-songwriter Steven Page to talk about life, work and the impact of the COVID-19 lockdown on creativity. 

On May 22, Paul sat down for a conversation with Dr. Maskalyk, who practices emergency medicine and trauma at St. Michael’s, Toronto’s inner-city hospital. He recently gained social media notoriety through guided meditation sessions he offers on Facebook Live. He shared his unique perspective on the COVID-19 outbreak.

FASHION creates a buzz-worthy co-branded program with Burt’s Bees

FASHION Magazine, in partnership with Burt’s Bees, celebrated women who are a #TrueForceOfNature. FASHION led a call out to readers asking what natural beauty means to them for their chance to be featured in a FASHION x Burt’s Bees co-branded program. The winners shared their personal stories of natural beauty in both print and digital, with Burt’s Bees products appropriate for each reader being featured as well. A slide show of products appearing with the digital story linked to e-commerce.

Check out the digital content and below are two of the editorial co-branded spreads that appeared in FASHION.

 

FASHION x Burt's Bees editorial spread
FASHION x Burt's Bees editorial spread

Toronto Life and Maclean’s take home 10 National Magazine Awards

Celebrating excellence in Canadian journalism in a time when it matters more than ever, we are proud to announce our four Gold wins and six Silver win at the 2020 National Magazine Awards announced on June 12, 2020. For the first time, the winners were announced during a live virtual broadcast and through digital channels.

Toronto Life‘s Michael Lista captured a Gold in both Long-Form Feature Writing and Investigative Reporting for “A Doctor’s Deception.Toronto Life swept the Profiles category, winning Gold for Chris Nuttall-Smith’s “David Zilber Is the Future of Food” and Silver for Katrina Onstad’s “A Star Is Born.” Toronto Life also won a Gold in the Portrait Photography category for “Musai Ujiri,” a Silver in Art Direction for a Single Issue for “Where to Eat 2019” and a Silver for Best Editorial Package for “The Vertical City”.

SJC Media’s Maclean’s took home three Silver awards for Scott Gilmore’s “You are horrible people“ in the Columns category, Kyle Edwards’ “Not a Drop to Drink” in the Long-Form Feature Writing category and Shannon Gormley’s “Into the Dark” in the Long-form Feature Writing 6,000+ words category. Maclean’s also earned 11 Honourable Mentions.

Toronto Life and Maclean’s were the top two nominated magazines at this year’s awards, with 15 and 14, respectively.

Other SJC Media publications to be recognized are:

Chatelaine: Honourable Mentions in the Best Editorial Package category for “It’s Political” and “Save the World;” the Feature Writing category for “Are You There, Margaret? It’s Me, Perimenopause;” and the Profiles category for “What she said.”

Châtelaine: Honourable Mention in the Personal Journalism category for “Traverser un cancer à deux.

Today’s Parent: Honourable Mentions for “Secrets of Daycare Teachers” in the Service Journalism category, and “Dinner on the Cheap” for Art Direction of a Single Article.

FASHION: Honourable Mention for New York London Milan Paris in the Illustration category.

“While trusted journalism is always at the core of the Canadian media landscape, more than ever, Canadians have a need and appetite for informative, relevant and engaging content,” says Tony Gagliano, Chairman & CEO of SJC. “Our nominated work is a testament to the talent and dedication that is serving the diverse needs of readers all across our country. I am so proud of our teams.”

For a complete list of all of this year’s award winners, click here.

SJC names Ken Hunt president and publisher of Canada’s largest magazine group

TORONTO, ON (June 3, 2020) –  St. Joseph Communications (SJC), today announced that Ken Hunt has been named president and Publisher of SJC Media, a division that will be comprised of Canada’s largest and most influential group of magazines and digital properties including Maclean’s, Toronto Life, Chatelaine (English and French), Today’s Parent, FASHION, HELLO! Canada, FLARE, Ottawa Magazine, Canadian Business, Weddingbells, Mariage Québec and Quill & Quire. These titles have a combined monthly Canadian readership in print and digital of over 10 million.

Mr. Hunt started his career in publishing at SJC as an editorial intern at Toronto Life in 2003. He co-founded Ink Truck Media, one of Canada’s most influential digital media companies in 2008. SJC acquired Ink Truck in 2011. In 2012, Hunt was promoted to Vice President, Digital at St. Joseph Media. In 2015, he was promoted again to Publisher of Toronto Life and in 2019 he was named Executive Vice President and Group Publisher of the Media Group. He has been a multiple nominee and recipient of National Magazine Awards including being the first-ever recipient of the Publisher’s Grand Prix, awarded to Canada’s most outstanding magazine publisher.

“I am very proud to make this announcement,” said Tony Gagliano, Executive Chairman and CEO of St. Joseph Communications. “Ken has shown an unwavering commitment to producing the very best print and digital publications in the country, as well as running successful and growing businesses. Over the years I have known him, I have been continually inspired by Ken’s deep belief in a bright future for the media business. He has successfully negotiated the shifting landscape and launched a number of new initiatives that defied the odds within the media industry. All throughout, he has led his teams with a purpose and clarity that is rare to find.”

“I’m humbled to be in this position,” said Ken Hunt. “These are all titles that I deeply admire, led by the most talented and dynamic editors in the industry. I believe that with the scale, quality and focus we offer, we will reach new heights as the most successful media company in the country.”

About St. Joseph Communications (SJC)

St. Joseph Communications (SJC) is Canada’s largest privately owned print, media and communications company. Whether the channel is mobile, online, print, bricks-and-mortar, or all of the above, SJC creates integrated cross-platform content solutions that deliver a seamless brand experience. The company brings its 60+ years of award-winning expertise to leading retailers, publishers, cataloguers and financial corporations in North America. SJC also publishes some of Canada’s most iconic and celebrated media brands: Canadian Business, Chatelaine (English and French), FASHION Magazine, FLARE, HELLO! Canada, Maclean’s, Mariage Québec, Ottawa Magazine, Quill & Quire, Today’s Parent, Toronto Life, Weddingbells and the Where Group of Magazines in Vancouver, Calgary, Ottawa and Toronto. SJC is a 2020  Platinum Club winner of Canada’s Best Managed Companies, marking 17 consecutive years of recognition. Visit visit www.stjoseph.com.

For further information, or to arrange an interview, please contact:
Marta Tsimicalis
Marketing & Communications Manager, SJC
marta.tsimicalis@stjoseph.com
416.895.4771

Electrical Safety Authority (ESA) partners with Today’s Parent to share safety tips

Make sure every outlet has an intact cover plate with a safety sliding latch, which acts as a barrier between tiny hands and exposed wires. When loading the dishwasher, point knives, forks and any other sharp objects downward.

These are two of the tips included in the “Home Safety Hotspots” PSA piece crated by Today’s Parent for Electrical Safety Authority (ESA). The sponsored content appeared as a double page spread in the print edition of Today’s Parent as well as on todaysparent.com, reaching the magazine’s audience of engaged parents likely to put the tips into action and improving home safety across the country.

Toronto Life presents This City Live

“This City Live” is a bi-monthly conversation series featuring Toronto Life editor Sarah Fulford in conversation with Toronto’s most intriguing people. Sarah and the magazine’s team of editors talk to inspiring front-liners, entrepreneurs, philanthropists, creatives and the city’s most influential people as we look to the future of Toronto during a time of unprecedented change.

Watch the recordings of the first three conversations and visit torontolife.com for for updates on upcoming conversations.

Sunnybrook doctor Ariel Lefkowitzin conversation with Toronto Life editor Sarah Fulford.

Ariel was in charge of the Covid ward at Sunnybrook and kept a diary of his experience.

Paul Taylor of FoodShare in conversation with Toronto Life editor Sarah Fulford

Colm Feore in conversation with Toronto Life editor Sarah Fulford.

Colm shares what it’s like to be an artist in the time of Covid, and the future of arts and culture in Ontario.

Media & marketing trends that could impact 2020

Regardless of your industry, one thing is clear when it comes to content: there is more of it out there than ever, all vying for our attention. To be successful in 2020, brand marketers need to figure out how they can cut through this clutter to have their brand seen — and heard.

From overall approaches (simplifying your content and tailoring it to growing technologies) to specific channels (we predict podcasts, direct mail and e-commerce will be key areas to connect through quality content in 2020), our round-up of trends from our inter-disciplinary team of experts provides insight to consider for your marketing strategy this year.

A common thread? The need for authenticity. Inundated with messages across an increasing number of channels, consumers are looking for engaging content from sources that they deem are legitimate and brands that they trust.

Here is your source for the media and marketing trends that could have an impact this year (listed in alphabetic order by last name).

2020 Trend Duncan Clark

In 2020, I expect we’ll be seeing rising value in quality and authenticity, driven by the ever-growing attention being paid to fraud and privacy. Even if it’s a self-interested decision, Google announcing that Chrome is following the lead of Apple and Firefox in phasing out cookies is a big moment — and as consumers demand more in privacy and security, brands will have to rely more on providing content of legitimate value and quality to successfully engage.

 

2020 Trend Dave Dolejsi

By the end of 2020, Gen Z (loosely, people born from 1995 to 2010), will make up 40 per cent of consumers. So for a brand to be successful with the type of content it creates, targeting to this generation is a must. Gen Z has a lot of interesting traits to consider. First, they are extremely tech savvy. They have never lived in a time without wifi, mobile devices, or Google, meaning they expect to get whatever they need in the shortest amount of time possible, and they don’t mind if you ask them to engage with your content in a meaningful and interactive manner. In fact, they welcome it. Secondly, they spend up to three hours a day on social media, meaning integration of social media content is also most welcome, as is using your content to leverage those same platforms as a location for engagement. Finally, they appreciate brands that make authentic, personal connections with them. They want to believe brands can be a part of their lives. So what does that take? Well, a recent survey said 65 percent of Gen Z felt brands should take a stand on social issues, so integrate whatever stance you adopt into your content. We must develop content that reflects their interests and media consumption habits. We need to make the experience of viewing content a personalized, rewarding and valuable one. We need to make sure they feel that if they chose to engage with your content, they feel they are winning out on that value exchange.

 

2020 Trend Amanda Eaton

Content that really connects will be key in 2020. Consumers are looking to brands to do more than just sell products and services. The focus will be on creating meaningful highly-personalized content, a quality over quantity approach, targeting niche audiences on niche platforms will continue to evolve. We will see a big shift from brands pushing out content on multi-platforms to dialling back and honing in on the channels that really work.

 

For brands that market to women, I think we’re ushering in a new era of authenticity and telling it like it is. No more being coy about the confusions and challenges of women’s lives by talking around it, or showing air-brushed, sanitized versions of life. No more assuming that only white, cisgender, thin, straight women buy your products. Brands like Knix, Lunapads, Dove, Billie Razors, Aerie and others are taking their cues from women’s content brands and pushing marketing message boundaries by including more real talk and relatable imagery. When content and retail brands are both willing to speak honestly about women’s lives, it creates amazing opportunities for branded content that resonates and engages deeply.

 

2020 Trend John Gagliano

The value of direct mail as part of the marketing mix will continue to grow in 2020. As consumers are increasingly saturated with messages across channels, direct mail holds the unique benefit of being tangible. Neuroscience research shows that tactile communications are easier for our brains to process, recall and take action on. (Plus, with less mail than there used to be, consumers take more time with each piece, especially when it is unique and addressed to them.) The most successful campaigns will be those that integrate across channels, using direct mail to drive digital activity and influence online research and purchasing decisions.

 

2020 Trend Ken Hunt

Data privacy and brand safety will be at the top of mind for advertisers. Trusted media brands will benefit from this shift. Media brands of all sorts will need to prove their ability not only to generate clicks, but to win hearts and minds and drive sales. Fan-centric media brands that are able to connect with audiences through great experiences as well as through media will rise. Quality journalism and trust-worthiness will be the distinguishing features of brands capable of navigating change.

 

2020 Trend Alison Jones

Publishing formats have entered a more mature phase with the recent double-digit growth in audiobooks creating a mixed market of print books, ebooks and audio books. Publishing strategy will use the format that makes the most sense to the book and reader. Celebrity memoir? Readers want to hear it in the voice of the celebrity. Tell-all insider accounts of political turmoil? Ebooks mean readers can have it minutes after the book is released and read it in hours. Compelling images? A book you want to keep and have on your shelves for years? Print is king.

This year for the first time, Canada will be the Guest of Honour at the most important international book trade fair held in Frankfurt in October. The industry has been preparing for this opportunity over the last few years with many foreign-language rights deals already being signed. It’s a singular opportunity for Canada to show the strength of our books to the world and build our business globally.

 

2020 Trend Doug Kelly

Although they have been part of the modern-day media mix for some time, podcasts will continue to grow in popularity, both as an editorial exercise for traditional media companies and as a content marketing strategy for brands. Podcasts are one of the most successful mediums for much-sought-after engagement in today’s highly competitive media environment.

 

2020 Trend Sylvie Lamont

Sustainability and climate change are top issues influencing shoppers to look for ‘sustainable retail’ solutions. We will see more and more brands developing holistic strategies around sustainability efforts. Marketing will be focused around communicating stronger values and supporting recycling, reusing, refilling and reselling. Many brands are already moving in this direction: H&M recycles old clothing, Bulk Barn has a reusable container program that supports a zero-waste lifestyle and Ikea will allow customers to sell their gently used furniture to the store for a credit.

 

2020 Trend Jacqueline Loch

Content built for voice search
As voice-enabled devices continue to evolve from voice only to voice and screens, there will be an increase in content created specifically for voice search. According to ComScore, 50 per cent of all search in 2020 will be conducted via voice search, and according to PwC, 55 per cent of households are expected to own a smart speaker device by 2022. This will drive the requirement for content that is based on semantic search queries. Creating custom branded voice scripts for Amazon Alexa and Google Home that drive to e-commerce will quickly become the norm. As voice-enabled devices shift from voice only to voice and digital screen, marketers will have the opportunity to layer in interactive video with rich content such as product demos, buying guides and tutorials that will all drive to e-commerce conversion. Creating content designed for voice search via scripts and video will quickly become a top priority for brand marketers in 2020.

Content that converts
The role of content is quickly expanding from its top-of-funnel role of inspiration and engagement to a deeper role of driving e-commerce conversion. Social platforms are now shoppable with in-app commerce, and the growth of content required for e-commerce platforms such as Amazon and Shopify and retail DTC e-commerce sites will fuel the need for a high volume of content to guide the customer experience to sales conversion. The demand for mobile-first shoppable content will increase the amount of content required by marketers well beyond the traditional marketing ecosystem. Brands will take on the role of content always-on publisher across channels. With the upcoming launch of 5G mobile networks and 5G-enabled mobile devices, the mobile wallet will take over as the e-commerce platform of choice. Brands will require a content strategy that includes content built for e-commerce conversion.

Content volume increases for omnichannel marketing
Omnichannel marketing is a content vampire and requires a high volume of content produced to align with an agile content strategy. Retailers and brands will struggle to evolve in-house marketing teams and in-house e-commerce content on-boarding needs to meet the demand for the increased amount of content required. In addition, we will continue to see marketing budgets shift from a variety of marketing channels into content to meet the consumer expectation for real-time content, access to product information and frictionless purchase via e-commerce.

 

2020 Trend Pierre Ness

Fast turnaround times, flexibility, unique personalization and customization capabilities, and the added level of sustainability. (Only print what you need when you need it, and easily change it up each time.) These are all the reasons why digital printing will be driving force in the industry’s growth for 2020. It’s important to remember that while we are in a digital marketing age, the print industry has been seeing yearly growth since 2011. Technological advances in digital printing have opened up exciting new opportunities for marketers to efficiently and effectively send targeted, tangible communications as part of their multi-channel strategy. We’ll see many more applications of this in 2020 and beyond.

 

2020 Trend Bryan Raymond

As we start off into a new decade with most of the population trying to deal with information overload, a major trend in package design is simplicity. Gone are the drop shadows, full-colour logos and complicated design architectures of the past. Consumers are arriving to the shelf distracted, over-stimulated and unengaged. If your package design doesn’t make it extremely easy to find your brand, deliver your message and engage the consumer in as few steps and seconds as possible, you risk losing that sale (and the opportunity to drive and grow your business). This thinking goes beyond the shelf into the digital realm. Online representations of your brand packaging need to engage and deliver in the most simple way. Optimized web images can be done quickly and inexpensively if done right. Pulling out key information such as flavours and count sizes as opposed to just posting a regular pack image can drastically improved your engagement online.

 

2020 Trend Nadine Silverthorne

Whether you’re a publisher, an advertiser, a marketer, a content creator or a reader/consumer, we all have the same problem to solve: How to cut through the massive volume of messages vying for our attention in the market to get to the people and ideas that matter. Above all, it’s important to understand the motivators for each generation when making choices about the brands they surround themselves with. Defining our identity is an ongoing exercise for humans. Content, storytelling and brands are key to this exercise.

Boomer identity has been largely defined by “What do you have?” Establishing stability and security through goods purchased was important in a post-war society, and magazine brands helped to influence how one saw themselves, with advertising being a natural part of this ecosystem. This generation has grown up with our brands and trusts us to bring them the best take on any story.

Gen-Xers define themselves by “What are you into?” The cultural touchstones one engages with in terms of books, magazines, films, music, TV and movies, shape the Gen-X identity. Marketers and content brands have a huge role to play in continuing to help this consumer know about what’s coming (and they like to be the first to know) that will help them build on their personal brand.

Millennials are about “Where have you been?” And, “What do you have to share?” Travel, learning, anything experiential and a globally-oriented mindset are tenets of this generation. And if there’s an opportunity to take that all-important social media photo to share, all the better. Content brands and marketers are integral to this audience, but must find new ways to engage with them, using social media and events to captivate and build loyalty.

Gen-Z (or Zoomers) believe deeply in “What have you done?” or “What do you stand for?” Who better to help this generation understand this increasingly complex world than our journalistically trusted brands, in partnership with the increasingly socially conscious advertiser? Video, events, social media, print, digital… this is an active and informed cohort who wants to change the world and define their place in it. Marketers and publishers have an important role to play here, but we need to really put these customers first and begin to align with their values if we hope to win their loyalty.

I think the future is bright with integration opportunities from print to digital, video and podcasts to exciting sponsored events, all of which reach valuable consumers who choose to engage in brand-safe environments on the page or screen, or live in person.

 

 

 

Chatelaine’s cover collaboration with Dove earns a Media Innovation Award

December 16, 2019 (Toronto, Ontario) – Chatelaine’s editorial cover integration with Dove for its June/July 2019 summer swimsuit issue earned a Silver for Best in Content Publishing – the lone award handed out in its category – at the Media Innovation Awards announced on November 28, 2019.

Aligning with Dove’s focus on self-esteem and its new #ShowUs project, Chatelaine produced five covers featuring untouched “Everywoman” models in swimsuits to showcase body positivity amongst its 3.6 million readers. The issue also featured an ad calling on agencies and advertisers to up their representation of real women.

“This cover execution was a win-win-win for Dove, Chatelaine and our audience, and I could not have asked for a better partnership to kick off my tenure as editor-in-chief,” says Maureen Halushak, who joined Chatelaine in early 2019. “Our real-women models exuded confidence and joy, and exemplified our mission for this shoot: to showcase and celebrate swimsuits for all bodies. But the hands-down best part of this project was the ecstatic feedback we heard from our readers.”

The innovative and inspiring cover integration is a Canadian extension of Dove’s #ShowUs campaign born of the research that only 70% of women feel represented in the media. Partnering with Getty Images and Girlgaze, Dove created a global stock photo collection of over 5,0000 women portrayed the way they would like to be seen. Chatelaine sourced from this image bank for any stock imagery appearing in its June/July issue.

“The partnership between Chatelaine and Dove was so hugely successful in large part because Dove trusted our brand to know our audience and execute this joint vision,” says Jessica Robinson, Branded Content Editor. “ We aligned our respective goals – ultimately, to represent our readers honestly in a way that they actively seek from media brands – and from there, Dove let our team take the lead on developing a striking and impactful program that we loved as much from an editorial perspective as they did from an advertising perspective.”

Chatelaine received incredibly high engagement from its readers for the June/July edition across social media and in letters to the editor. Here are a few sample letters that demonstrate the issue’s positive impact on women’s self-esteem and diverse representation.

“Thanks for your latest covers! It was wonderful not to see toothpick-size women—I wish all magazines would follow your lead. Although I am 20 to 30 pounds overweight, I feel as confident as those beautiful woman on the multiple covers. Keep up the great work.”
—Cathy, Tillsonburg, Ont.

“I was thrilled to see a full-size model on your cover. I am so tired of magazines that showcase the small percent of women who are under a size 8. When I look around, most of the women I see look nothing like those shown in magazines. Bravo Chatelaine for getting it right! Please continue to represent the diversity of the Canadian population, both in ethnicity and in size.”
—Susan, Toronto

“I was walking in Sobeys today and did a literal double take when I saw the cover of your June/July issue. The woman on the cover is beautiful and happy, and her body looks like mine. It was such a lovely thing to see, and it brought tears to my eyes! Thank you so much—this means the absolute world to me and to millions of other women who struggle with their self-image every day. It’s a small step, but I promise you it makes a huge difference.”
—Riley, Toronto

Managed by Strategy, the Media Innovation Awards honour the best media plays and programs in Canada each year. For the Best Use of Media – Best in Content Publishing award, content must have been published in print (including newspapers, magazines), but may also have additionally been published in a digital format. With over 10 entrants in the category, judges only awarded the Dove x Chatelaine #ShowUs collaboration.

For more information, or to arrange an interview with Chatelaine Editor-in-Chief Maureen Halushak or Branded Content Editor Jessica Robinson, please contact: Marta Tsimcialis, Corporate Communications Manager, at marta.tsimicalis@stjoseph.com or 416-895-4771.

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About St. Joseph Communications
St. Joseph Communications is Canada’s largest privately owned print, media, and communications company. Whether the channel is mobile, online, print, bricks-and-mortar, or all of the above, SJC creates integrated cross-platform content solutions that deliver a seamless brand experience. The company brings its 60+ years of award-winning expertise to leading retailers, publishers, cataloguers, and financial corporations in North America. SJC also owns and publishes some of Canada’s most iconic and celebrated media brands including Chatelaine, Toronto Life, FASHION, Weddingbells, Today’s Parent, Maclean’s, HELLO! Canada and the Where Group of Magazines in Vancouver, Calgary, Ottawa and Toronto. SJC is a 2019 Platinum Club winner of Canada’s Best Managed Companies, marking 16 consecutive years of recognition.

BrandSpark partners with SJC to shine a bright light on award-winning brands

Toronto, Ontario, Nov 26, 2019 – Leading consumer research firm BrandSpark International announced today that it has entered into partnership with the publishing arm of St. Joseph Communications (SJC) to promote the winners of its two consumer-voted awards: the Best New Product Awards and the BrandSpark Most Trusted Awards.

Robert Levy, President and CEO of BrandSpark, said that the partnership’s aim is “to combine the quality content and engaged reach of the SJC media titles with BrandSpark’s research-based awards that are highly trusted by brands and Canadian consumers.” Levy explains that “Canadian consumers continue to be interested in trying new products and finding out which products are really worth their dollars, and consumer-voted awards remain to be one of the most influential drivers of awareness and purchase, closely following recommendations from friends and family. When you couple the influence of our credentials with the reach of St. Joseph’s publications, we are extremely confident in our ability to support brands better than any other consumer product awards program in the country.”

Earlier this year, SJC became Canada’s largest magazine publisher by acquiring all of Rogers Media’s print brands including Chatelaine (English and French), Today’s Parent, HELLO! Canada and Maclean’s, as well as its digital properties FLARE and Canadian Business. These iconic titles were added to St Joseph’s existing roster of award-winning media brands that includes Toronto Life, FASHION Magazine, Ottawa Magazine, Quill & Quire, Weddingbells and the Where Group of Magazines in Vancouver, Calgary, Ottawa and Toronto.

“We are excited to launch this new partnership with BrandSpark that will deliver value to our readers and inspire new integrated content opportunities with some of the country’s top consumer brands,” says Sarah Trimble, Executive Vice-President of SJC Media.

The partnership will include editorial features of the winners in print and digital formats across multiple SJC titles, targeted communications to readers and unique high-value advertising opportunities for brands anchored by the magazines’ content.

BrandSpark’s Best New Product Awards program has extended its entry deadline until Tuesday, December 3, 2019. Any beauty, health, personal care, household, kids, pets, food and beverage products launched after January 1, 2019 are welcome to enter. Winners – to be announced in January – will be featured in BrandSpark’s high-reach multi-platform media and PR campaign and earn the right to include the trusted Best New Product logo in their own marketing and communications.

For more information or questions about this year’s awards, contact Kim Diamond, Vice President, BrandSpark Canada at KDiamond@BestNewProductAwards.com or Adam Bellisario at ABellisario@BrandSpark.com.

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About BrandSpark International

Founded in 2001, BrandSpark International (www.BrandSpark.com) uniquely combines real world consumer insights with marketing credentials and services. BrandSpark Insights gets at the heart of WHAT consumers think, WHY they act the way they do, and HOW marketers need to respond in order to successfully grow their business. BrandSpark Marketing Services runs major awards programs Best New Product Awards and BrandSpark Most Trusted Awards. As well, BrandSpark has created Shopper Army, a new consumer site which helps Canadian shoppers find great products and save money with cash back on purchases made on Amazon.ca and 100+ other retail partners, as well as a shopper community of product testers providing honest ratings and reviews.

About St. Joseph Communications

St. Joseph Communications is Canada’s largest privately owned print, media, and communications company. Whether the channel is mobile, online, print, bricks-and-mortar, or all of the above, SJC creates integrated cross-platform content solutions that deliver a seamless brand experience. The company brings its 60+ years of award-winning expertise to leading retailers, publishers, cataloguers, and financial corporations in North America. SJC also owns and publishes some of Canada’s most iconic and celebrated media brands including Chatelaine, Toronto Life, FASHION, Weddingbells, Today’s Parent, Maclean’s, HELLO! Canada and the Where Group of Magazines in Vancouver, Calgary, Ottawa and Toronto. SJC is a 2019 Platinum Club winner of Canada’s Best Managed Companies, marking 16 consecutive years of recognition.