Sobeys names SJC its Content Partner of Choice

In a new multi-year agreement starting summer 2020, SJC will be Sobeys’ full-service partner, using our “content factory” model to create integrated marketing assets including flyers, in-store marketing, digital and social.

We will serve all of Sobeys’ Canadian grocery banners including Safeway, Foodland, IGA, Thrifty Foods, FreshCo and Lawtons Drugs.

SJC Content has been working with Sobeys over the past year to produce effective print and social campaigns such as this one for Cinca de Mayo:

“We are excited to expand our successful relationship as an all-encompassing partner for Sobeys,” says Tony Gagliano, Chairman & CEO of SJC.  “With both organizations sharing a foundation of family values and strong guiding principles, the partnership is a natural fit. Our unique combination of process, technology and creative expertise will provide a continuous stream of meaningful content to engage the Sobeys consumer for years to come.”

Celebrating “holiyays” with The Brick

In a series of 15 and 30-second broadcast spots, HGTV’s Kortney Wilson moves from the dining room to the living room to the kitchen, where she unwraps one key product for each space.  A fun way of positioning the My Brick Home 2019 holiday catalogue (photographed, designed and printed by SJC), each product benefits Kortney’s holiday entertaining and inspires viewers to create their own stylish party central this season. 

Shorter spots were also created for digital and social platforms, including animated supers for when audio is off.

It’s all part of the cross-channel content ecosystem we deliver for The Brick that includes flyers, digest, point-of-purchase (POP), internal sales videos, broadcast, video and social.

Evergreen content created through our COPE (Create Once, Publish Everywhere) model creates efficiencies, ensures creative integrity and extends reach across all channels, serving to surprise and delight current customers while attracting new ones.  

What SJC has been up to this holiday season

Get your home holiday ready (inside and out), browse the best cookie recipes, zero in on the perfect gift ideas, host a party and enjoy quality time with family. It’s all in our 2019 round-up of SJC holiday content we’ve been busy creating on behalf of our clients and our magazine readers across Canada. From magalogs, gift guides and custom content to broadcast spots, video and packaging, take a scroll through some of our favourite holiday content and get inspired to enjoy the spirit of the season.
Warm holiday wishes from all of us at SJC!

M&M Food Market – Your Holiday Headquarters

Highlights: To promote M&M Food Market’s timelessly popular party packs, we created a series of short, festive videos, shot in SJC’s food studio. The 15 and 30-second videos were shared on its website as well as social to show how holiday hosting can be a breeze with M&M Food Market’s convenient apps and desserts.

 

 

HELLO! Canada – A Very Royal Christmas

Highlights: Just in time for the holidays, the stand-alone special-interest publication was created by the HELLO! Canada team for anyone who loves royals, Christmas or both! The 100-page perfect-bound keepsake, printed by SJC Print, showcased everything from Royal Family traditions and heartwarming photos to fun quizzes and festive recipes. Plus: Gift-guide pages brimmed with ideas; presents for royal fans; fashion and accessories inspired by stylish royals; and treasures for the little prince or princess in your life. Available at newsstands and online, A Very Royal Christmas was supported by advertising in HELLO! Canada, Maclean’s and on social media.

HELLO Canada Holiday 2019

 

The Brick “Holiyays” with HGTV’s Kortney Wilson

Highlights: In a series of 15 and 30-second broadcast spots, HGTV’s Kortney Wilson moves from the dining room to the living room to the kitchen, where she unwraps one key product for each space. A fun way of positioning the My Brick Home 2019 holiday catalogue (photographed, designed and printed by SJC), each product benefits Kortney’s holiday entertaining and inspires viewers to create their own stylish party central this season. Shorter spots were also created for digital and social platforms, including animated supers for when audio is off.

 

 

 

Toronto Life and Pusateri’s Fine Foods: Home for the Holidays

Highlights: For the December feature of a monthly co-branded series with Pusateri’s, Toronto Life visited the Pusateri family at home to share how the family prepares its annual Christmas celebration. Capturing the family in action, food-focused photography, and even some of the special family recipes, Toronto Life shared the custom content in print and online.

 

 

 

Canadian Tire: NOMA Heritage LED String Lights

Highlights: Last holiday season, our brand and package development team worked closely with Canadian Tire’s marketing team to design a new brand identity for its NOMA Advanced™ line of products. On the heels of this successful relaunch, we teamed up with Canadian Tire to help make the holidays even brighter with the design of NOMA’s new Heritage line of retro style string lights. The packaging features reflect the roots of the NOMA brand and the personality and design architecture align with the vintage-inspired lights that are sure to bring a radiant glow to homeowners’ holiday decor.

 

Toronto Life – Nordstrom Holiday Shopping Challenge

Highlights: This holiday season, Nordstrom had you covered with a range of services – on-site gift-wrapping, expert shoeshine and sneaker buffing, plus a concierge service that will take your coat and shopping bags and let you shop hands-free. Best of all, there’s complimentary advice from Nordstrom’s crew of stylists, who will handpick your holiday outfits and steer you to the perfect gifts for everyone on your list – at any price point. To prove it, Toronto Life asked a group of stylish Torontonians to see if Nordstrom’s style experts can find them one amazing party outfit and two presents in less than 45 minutes. Check out episode 1 and find out if Jessica Lam beat the clock.

 

 

Leon’s – Hello Yellow Holiday “comfort & joy”

Highlights: SJC designed and produced an inspirational holiday-themed print magalog with Leon’s. The English version was polybagged and distributed through the LCBO and a 24-page digital version – available in English or French – included extended content to support Leon’s online channels. We also animated various stories within the magalog content in a series of GIFs for Leon’s to use in its social promotions.

 

Chatelaine – Holiday Cookies

Highlights: Just in time for holiday baking, Chatelaine rounded up 100+ of the very best triple-tested cookie recipes from the Chatelaine kitchen, including six new cookie recipes from the December print issue inspired by classic winter cocktails. Browse through Chatelaine‘s most popular recipes over the years, or jump right to classics like gingerbread or shortbread.

Chatelaine holiday cookies

 

Today’s Parent in partnership with LEGO Duplo

Highlights: Today’s Parent partnered with LEGO Duplo for its highly anticipated Toy Guide issue, including creating a custom cover out of 6,192 LEGO bricks! In addition to featuring three of the toddler toy sets in the print guide, and leveraging its curated influencer network to run a very successful toy-testing Parents of Influence program on todaysparent.com, Editor-in-Chief Kim Shiffman touted the top toys on a special holiday-inspired episode of Cityline.

 

 

General Motors: Unwrap the Holidays

Highlights: SJC creates the content delivered on General Motors’ In-Dealership Digital Network (IDDN). Several years ago SJC Content was selected to provide the content strategy and create the video content for GM’s in-dealership digital network that is now in more than 5,400 Chevrolet, Buick and GMC dealerships across the United States. This year, we created the “Unwrap the Holidays” spot, which is engaging, holiday-themed content that brings Chevrolet’s holiday “Employee Discount for Everyone” campaign into every dealership across the company.

 

FLARE, Chatelaine and Today’s Parent in partnership with Tourism Toronto

Highlights: With the most wonderful time of the year upon us, Tourism Toronto partnered with our three lifestyle brands to create custom guides to seasonal events and holiday hot spots in Toronto. FLARE came up with 25 of the cutest and most creative winter date ideas, while Today’s Parent rounded up the most festive family-friendly activities in the city, and Chatelaine put together the definitive list of Toronto foodie hot spots.

 

Gift Guides

Highlights: Whoever you need to buy for this year, our Media brands have you covered, with well-curated gift guides from Chatelaine, Châtelaine, Flare, Today’s Parent, Toronto Life, and FASHION.

FASHION gift guide 2019