Go live with Maclean’s

In the latest edition of Maclean’s Live, an extraordinary group of writers – Esi Edugyan, Robyn Maynard, Syrus Marcus Ware and Ian Williams – sat down with guest host Desmond Cole or a conversation about systemic racism and the Black Lives Matter movement. Desmond is the author of The Skin We’re In: A Year of Black Resistance and Power.

Watch a recording of the conversation here:

With the start of the pandemic, Maclean’s pivoted its in-person conversation series, usually held at the National Arts Centre in Ottawa, to virtual. Maclean’s senior writer Paul Wells goes live every week via Zoom and recordings are available following the event.  Here are two more of the recent weeks’ conversations. For information on upcoming Maclean’s Live conversations, visit macleans.ca.

On May 7, Paul Wells sat down with singer-songwriter Steven Page to talk about life, work and the impact of the COVID-19 lockdown on creativity. 

On May 22, Paul sat down for a conversation with Dr. Maskalyk, who practices emergency medicine and trauma at St. Michael’s, Toronto’s inner-city hospital. He recently gained social media notoriety through guided meditation sessions he offers on Facebook Live. He shared his unique perspective on the COVID-19 outbreak.

Toronto Life presents This City Live

“This City Live” is a bi-monthly conversation series featuring Toronto Life editor Sarah Fulford in conversation with Toronto’s most intriguing people. Sarah and the magazine’s team of editors talk to inspiring front-liners, entrepreneurs, philanthropists, creatives and the city’s most influential people as we look to the future of Toronto during a time of unprecedented change.

Watch the recordings of the first three conversations and visit torontolife.com for for updates on upcoming conversations.

Sunnybrook doctor Ariel Lefkowitzin conversation with Toronto Life editor Sarah Fulford.

Ariel was in charge of the Covid ward at Sunnybrook and kept a diary of his experience.

Paul Taylor of FoodShare in conversation with Toronto Life editor Sarah Fulford

Colm Feore in conversation with Toronto Life editor Sarah Fulford.

Colm shares what it’s like to be an artist in the time of Covid, and the future of arts and culture in Ontario.

From page to pop-up: Weddingbells sets up shop at Bayview Village

SJC’s Weddingbells is Canada’s leading multi-platform wedding media brand. From fashion and florals to parties and planning, its bi-annual magazine is a go-to resource – and source – for all things wedding.

For the month of June, engaged couples and their friends and families had the unique opportunity to experience the ideas and inspiration curated by Weddingbells at the Bayview Village X Weddingbells I Do I Do I Do Wedding Pop-Up in Toronto.

“It was a wonderful project that came together when we were approached by Bayview Village about partnering on a large, one-of-a-kind activation within the mall space for the month of June, which is traditionally known as wedding month,” explained Alison McGill, Weddingbells editor-in-chief and editorial director of Mariage Québec.

The #BVxWB pop-up featured engaging events and activities over days 30 days to create immersive wedding experiences for everyone to enjoy. Themes included fashion and beauty inspiration, catering and sweets ideas, florals and décor. Every #weddingwednesday, guests were treated to expert sessions hosted by Alison McGill herself, touching on best wedding trends, celebrity weddings and how to plan the perfect wedding.

Brands could also engage with the Weddingbells audience in fun ways; for example MAC Cosmetics set up a Kissing Booth for brides to find their perfect shade and Glory Hole Doughnuts created a stunning edible gallery wall.

“This month-long event brought our Weddingbells brand to life in a way we have never done before and a new and bigger audience was able to immerse themselves in our wedding world.”

Check out the fun photo highlights below.

Weddingbells x Bayview Village Shopping Centre Pop-up

 

FASHION and Lise Watier Cosmetics announce first-to-market beauty collaboration

FASHION Magazine and Lise Watier Cosmetics have joined forces for a first-of-its-kind multi-platform collaboration to launch the new Lise Watier Haute Nature Fall 2018 beauty collection.

The innovative campaign launches the luxury makeup collection across Canada and includes a 360° multi-platform co-branded content integration created for print, social media, digital, video, and mobile formats. The program centred around a co-branded live beauty shoot that took place in a “secret garden” floral setting, and an exclusive VIP Beauty Influencer event that followed later that evening.

Here’s a look at the FASHION X Lise Watier program elements:

  • Print: an 8-page co-branded beauty feature in the September issue of FASHION and Lise Watier Haute Nature double-page spread brand creative.
  • Video: a 3-part co-branded editorial video series capturing the live shoot, the event and behind-the-scenes; and a series of three how-to videos featuring Lise Watier makeup artist David Vincent recreating the looks from the FASHION shoot.
  • Digital: long-form digital content on fashionmagazine.com.
  • Social Media: beauty shoot and event social media posted on FASHION’s Instagram, Insta-stories, Facebook, Twitter and YouTube channels reaching 2.67 million.
  • Influencer Event: a live event featuring 100+ beauty influencers sampling the Haute Nature Collection and taking part in the live “secret garden beauty shoot” via a series of custom activations designed for the creation of Instagram content moments. Check out the pictures from the event in our studio turned secret garden.

FASHION is proud to partner with Lise Watier on this first-to-market collaboration. Together we have produced a best-in-class co-branded editorial integration and a unique brand experience that is truly a game changer for product launches,” said Jacqueline Loch, VP & Group Publisher, Women’s Brands, St. Joseph Communications. “Through our editorial expertise in luxury and our understanding of engaging our audiences across all platforms, we have created a high quality 360º program with highly engaging content strategy designed to deliver on Lise Watier’s marketing objectives and exceptional ROI.”

The “secret garden” theme for the program was inspired by the Lise Watier Haute Nature collection and was aligned with the brand advertising campaign featuring the Fall 2018 Collection and model in a romantic floral setting.

“Lise Watier Cosmetics has continuously evolved while still holding true to its core values of quality, innovation and diversity,” said François Lafortune, Vice President of Marketing at Groupe Marcelle. “We couldn’t be happier to expand the reach of the brand’s iconic elegance and inspiring innovation through our partnership with FASHION.

Lise Watier has always been dedicated to delivering beauty expertise to women across Canada. The brand’s eponymous founder, Madame Lise Watier, loved demonstrating her innovative products and sharing her creative beauty techniques with women. From her beauty school to her frequent television appearances, Madame Watier was devoted to helping other women find new ways to bring out their best features. Today, through the brand’s association with FASHION, Lise Watier hopes to reach a new audience of Canadian women and enable them to reveal their true beauty.