Sobeys names SJC its Content Partner of Choice

In a new multi-year agreement starting summer 2020, SJC will be Sobeys’ full-service partner, using our “content factory” model to create integrated marketing assets including flyers, in-store marketing, digital and social.

We will serve all of Sobeys’ Canadian grocery banners including Safeway, Foodland, IGA, Thrifty Foods, FreshCo and Lawtons Drugs.

SJC Content has been working with Sobeys over the past year to produce effective print and social campaigns such as this one for Cinca de Mayo:

“We are excited to expand our successful relationship as an all-encompassing partner for Sobeys,” says Tony Gagliano, Chairman & CEO of SJC.  “With both organizations sharing a foundation of family values and strong guiding principles, the partnership is a natural fit. Our unique combination of process, technology and creative expertise will provide a continuous stream of meaningful content to engage the Sobeys consumer for years to come.”

SJC introduces the SJC Safe Shoot Solution

This is not business as usual. It is a time where flexibility, creativity and collaboration are essential as we find our way forward through unchartered territory and develop new production processes to fuel relevant and engaging marketing solutions for brands to reach their audiences.

St. Joseph Communications (SJC) is open for business. As a provider to essential services including grocery, pharmaceutical and telecommunications, we continue our work in creating, sharing and printing content. Over the last several weeks, we have implemented new processes and policies for the creation of high-quality photography and video for our clients. Our challenge was to produce live photo and video shoots, all the while minimizing human contact, ensuring a safe environment on set, conducting client approvals remotely and maintaining high-quality creative output.

Introducing the SJC Safe Shoot Solution

 

Safe filming and photography continues at SJC during COVID-19 With our studios under strict new guidelines to ensure distancing and safety, we are able to produce a wide variety of off-figure product and lifestyle photography and video content for multiple categories including:

  • Food
  • Home
  • Automotive
  • Apparel
  • Beauty
  • Consumer Packaged Goods

As part of our Safe Shoot Studio protocol, we have implemented the following processes to enable no-touch photography and video production:

  • Limiting the live crew on set to the essential team members, with the remaining members – including art directors, retouchers, writers and script writers – working remotely.
  • Re-configuring all studios to keep crew members a minimum of six feet apart at all times.
  • Reinforcing hygiene and safety as top priority, with all crews wearing gloves and masks (when required).
  • Providing clients with remote access for proofing video and photography; a safe and effective way for clients to be virtually on set.
  • Introducing client proofing for video via Teradek VidiU technology, which allows our film camera to send a live HD feed to a secure cloud-based online viewing platform. Client teams can watch remotely and provide real-time feedback to the SJC studio team.
  • Using a wireless monitor solution on set to keeps crew safely connected from a distance.
  • Providing remote access for talent so they can perform without human contact.
  • Disinfecting studios and equipment after every shoot.

Our Safe Shoot Studio solution enables our teams to work with clients to produce new and relevant content for a variety of marketing needs from direct-to-consumer e-commerce channels to print, digital, social media and retail signage.

To find out more about our SJC Safe Studio solution,  please contact sjc.connect@stjoseph.com.

Celebrating “holiyays” with The Brick

In a series of 15 and 30-second broadcast spots, HGTV’s Kortney Wilson moves from the dining room to the living room to the kitchen, where she unwraps one key product for each space.  A fun way of positioning the My Brick Home 2019 holiday catalogue (photographed, designed and printed by SJC), each product benefits Kortney’s holiday entertaining and inspires viewers to create their own stylish party central this season. 

Shorter spots were also created for digital and social platforms, including animated supers for when audio is off.

It’s all part of the cross-channel content ecosystem we deliver for The Brick that includes flyers, digest, point-of-purchase (POP), internal sales videos, broadcast, video and social.

Evergreen content created through our COPE (Create Once, Publish Everywhere) model creates efficiencies, ensures creative integrity and extends reach across all channels, serving to surprise and delight current customers while attracting new ones.