Rexall has picked up another two awards for its private label brands, this time from the Retail Council Grand Prix New Product Awards for its Be Better Age Defying Overnight Mask and Be Better Dark Chocolate Covered Whole Almonds Dusted with Real Raspberries.
Since 2017, Rexall has partnered with SJC to re-imagine its range of owned brand products across all categories, including these latest brand designs for the Be Better line.
“SJC has done a fantastic job on creating a new and upscale design for Be Better products. We really appreciate the partnership and ongoing support,” said Anna Kaplan, Director for Private Brands for Rexall.
“Thank you to the brilliant SJC team for the beautiful designs,” said Anu Dhanju, Product Development Manager for Rexall.” The visual appeal of our products definitely resonates with our consumers and is a key component of why we won.”
Rexall and SJC have partnered on a number of industry renowned package designs, such as the Rexall Kit beauty line in 2019. Rexall wanted to re-think the brand and position it for a wider demographic. SJC created an on-trend design, featuring cleaner lines, bold graphic elements, contemporary colours and a much stronger and more impactful brand mark. The redesigned brand was featured and showcased at the PLMA’s 2019 Private Label Trade show in Chicago.
SJC also worked with the Rexall private brands team to reinvent its flagship health and beauty products, its line of essential home producers called Savvy Home, its food line Nosh & Co and the Rose & Robin seasonal line. The Be Better line makeover won a Silver at the 2019 PAC Canadian Leadership Award, which celebrate craftsmanship in package brand design and innovation.
“Package design and the product inside are the two main drivers of any successful product launch or redesign,” says Bryan Raymond, Account Director for SJC. “While great design can compel a consumer to try it, the product has to deliver. Here we have another case for Rexall of both of these factors living up to their promise. Congrats to Rexall on these latest awards in product innovation.”