Rexall’s private label brands get better and better

Rexall has picked up another two awards for its private label brands, this time from the Retail Council Grand Prix New Product Awards for its Be Better Age Defying Overnight Mask and Be Better Dark Chocolate Covered Whole Almonds Dusted with Real Raspberries.

Since 2017, Rexall has partnered with SJC to re-imagine its range of owned brand products across all categories, including these latest brand designs for the Be Better line.

“SJC has done a fantastic job on creating a new and upscale design for Be Better products. We really appreciate the partnership and ongoing support,” said Anna Kaplan, Director for Private Brands for Rexall.

“Thank you to the brilliant SJC team for the beautiful designs,” said Anu Dhanju, Product Development Manager for Rexall.” The visual appeal of our products definitely resonates with our consumers and is a key component of why we won.”

Rexall and SJC have partnered on a number of industry renowned package designs, such as the Rexall Kit beauty line in 2019. Rexall wanted to re-think the brand and position it for a wider demographic. SJC created an on-trend design, featuring cleaner lines, bold graphic elements, contemporary colours and a much stronger and more impactful brand mark. The redesigned brand was featured and showcased at the PLMA’s 2019 Private Label Trade show in Chicago.

Rexall Kit

SJC also worked with the Rexall private brands team to reinvent its flagship health and beauty products, its line of essential home producers called Savvy Home, its food line Nosh & Co and the Rose & Robin seasonal line. The Be Better line makeover won a Silver at the 2019 PAC Canadian Leadership Award, which celebrate craftsmanship in package brand design and innovation.

“Package design and the product inside are the two main drivers of any successful product launch or redesign,” says Bryan Raymond, Account Director for SJC. “While great design can compel a consumer to try it, the product has to deliver. Here we have another case for Rexall of both of these factors living up to their promise. Congrats to Rexall on these latest awards in product innovation.”

Rexall Be Better package design


Toronto Life and Maclean’s take home 10 National Magazine Awards

Celebrating excellence in Canadian journalism in a time when it matters more than ever, we are proud to announce our four Gold wins and six Silver win at the 2020 National Magazine Awards announced on June 12, 2020. For the first time, the winners were announced during a live virtual broadcast and through digital channels.

Toronto Life‘s Michael Lista captured a Gold in both Long-Form Feature Writing and Investigative Reporting for “A Doctor’s Deception.Toronto Life swept the Profiles category, winning Gold for Chris Nuttall-Smith’s “David Zilber Is the Future of Food” and Silver for Katrina Onstad’s “A Star Is Born.” Toronto Life also won a Gold in the Portrait Photography category for “Musai Ujiri,” a Silver in Art Direction for a Single Issue for “Where to Eat 2019” and a Silver for Best Editorial Package for “The Vertical City”.

SJC Media’s Maclean’s took home three Silver awards for Scott Gilmore’s “You are horrible people“ in the Columns category, Kyle Edwards’ “Not a Drop to Drink” in the Long-Form Feature Writing category and Shannon Gormley’s “Into the Dark” in the Long-form Feature Writing 6,000+ words category. Maclean’s also earned 11 Honourable Mentions.

Toronto Life and Maclean’s were the top two nominated magazines at this year’s awards, with 15 and 14, respectively.

Other SJC Media publications to be recognized are:

Chatelaine: Honourable Mentions in the Best Editorial Package category for “It’s Political” and “Save the World;” the Feature Writing category for “Are You There, Margaret? It’s Me, Perimenopause;” and the Profiles category for “What she said.”

Châtelaine: Honourable Mention in the Personal Journalism category for “Traverser un cancer à deux.

Today’s Parent: Honourable Mentions for “Secrets of Daycare Teachers” in the Service Journalism category, and “Dinner on the Cheap” for Art Direction of a Single Article.

FASHION: Honourable Mention for New York London Milan Paris in the Illustration category.

“While trusted journalism is always at the core of the Canadian media landscape, more than ever, Canadians have a need and appetite for informative, relevant and engaging content,” says Tony Gagliano, Chairman & CEO of SJC. “Our nominated work is a testament to the talent and dedication that is serving the diverse needs of readers all across our country. I am so proud of our teams.”

For a complete list of all of this year’s award winners, click here.

Pivot magazine wins big again at the National Magazine Awards: B2B

Pivot magazine, published by the CPA Canada in partnership with Strategic Content Labs (SCL) has won three Gold medals and six Silver medals, the highest tally of wins at the 2nd Annual National Magazine Award: B2B, released today.

SCL, a division of St. Joseph Communications (SJC), partnered with the Chartered Professional Accounts of Canada (CPA Canada) to relaunch, rename and re-envision the association’s members magazine in 2018.

“We are honoured with this recognition for a Gold for Best Issue and a Silver for Best Cover for the November/December 2019 issue,” said SCL President Douglas Kelly.

“We are also very proud of Pivot’s Editor Luc Rinaldi, who adds to his NMA awards with a Gold medal for writing the Best Series of Articles for ‘Foresight: Future Proof,’ ‘Opening Gambit,’ and ‘Back to the Future’ with writers Brenda Bouw and John Lorinc—along with Silver medals in Best Profile of a Company for ‘Transforming America’s Game’ and Best Feature Article: Professional for ‘Inspector Gadget.’ Pivot continues to be one of the best-written, most thought-provoking and best designed magazines in the country,” said Kelly.

In total, Pivot had a total of 18 nominations.

The SCL team on the project—including Rinaldi, Managing Director of Content Maryam Sanati, Deputy Editor Lara Zarum, Art Director Adam Cholewa and Senior Designer Dan Parsons—collaborates with the CPA Canada team, led by Publisher Heather Whyte, to publish Pivot six times a year.

“Huge thanks go out to the collective team of individuals at CPA Canada and St. Joseph Communications who have made Pivot into the insightful publication it is, and a must-read for the country’s professional accountants and business leaders,” said Whyte, who is CPA Canada’s Senior Vice-President, Marketing, Communications, and Public Affairs.

SCL provides strategic, editorial, printing, distribution and advertising sales services to CPA Canada. Pivot is distributed to CPA’s 217,000 members. A digital edition is also produced for members.

At last year’s NMA: B2B awards, Pivot won five Golds, including Best Magazine, and one Silver.

SCL also produces member magazines for CAA clubs in Ontario, the Atlantic provinces, Manitoba, Saskatchewan and for the AMA in Alberta. CAA Manitoba magazine won a Gold for Best Art Direction: Single Article for ‘Lisbon Bite by Bite,’’ designed by Gary Davidson. CAA Magazines produced by SCL received a total of four nominations.

To see a complete list of 2020 National Magazine Awards: B2B winners, click here.

About CPA Canada

Chartered Professional Accountants of Canada (CPA Canada) is one of the largest national accounting organizations in the world, representing more than 217,000 members. Domestically, CPA Canada works cooperatively with the provincial and territorial CPA bodies who are charged with regulating the profession. Globally, it works together with the International Federation of Accountants and the Global Accounting Alliance to build a stronger accounting profession worldwide. CPA Canada is a respected voice in the business, government, education and non-profit sectors and champions sustainable economic growth and social development. The organization serves the profession, advocates for the public interest and supports the setting of accounting, auditing and assurance standards. CPA Canada develops leading edge thought-leadership, research, guidance and educational programs to ensure its members are equipped to drive success and shape the future.

About Strategic Content Labs

Strategic Content Labs is a leading custom content company and a wholly owned division of St. Joseph Communications (SJC), Canada’s largest privately held media and communications company. SCL creates award-winning custom content, websites, apps and content management solutions for some of Canada’s leading brands and institutions. Visit

For more information:
Doug Kelly, President, SCL