Canadian Business announces Canada’s Fastest Growing Companies of 2020

SJC’s Canadian Business has revealed its 32nd annual GROWTH List (formerly the GROWTH 500), the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current affairs media brands, the GROWTH List ranks established Canadian businesses on five-year revenue growth and Canadian startups on two-year revenue growth. The GROWTH List and STARTUP List (formerly STARTUP 50) winners are profiled in a special print issue of Canadian Business published with the December issue of Maclean’s magazine (available on newsstands as of November 12, 2020) and available online at CanadianBusiness.com and GrowthList.ca.

“The companies on the 2020 GROWTH List are really exceptional. Their stories are a masterclass in how to survive when the economy throws a curveball. Despite turbulence, the 2020 GROWTH List companies showed resilience, spirit and, most importantly, empathy and strong leadership,” says Susan Grimbly, GROWTH List Editor. “As we celebrate over 30 years of the Canada’s Fastest-Growing Companies program, it’s encouraging to see that the heart of Canada’s entrepreneurial community beats strong, even in tough times.”

This year’s fastest-growing company of 2020 is Marlin Spring, an integrated real estate developer, based in Toronto, whose chief executive, Benjamin Bakst, is a quiet visionary. Marlin Spring produced spectacular 57,000% revenue growth over the five-year period — handily smashing all previous Growth List records.

The fastest-growing startup of 2020 is Steel River Group of Calgary, who crushed it at 8,662% two-year revenue growth. Founded by Trent Fequet, this private Indigenous pipeline construction company puts communities first, and profits second, in infrastructure projects.

Canadian Business will celebrate the winners of the 2020 GROWTH List and STARTUP List with the annual, invite-only GROWTH 2020: CEO Summit, taking place virtually over four mornings in November. Featuring exciting keynotes on Leadership, Diversity, Technology and Finance, the conference includes panel interviews with our exclusive CEO community, as well as networking opportunities for this year’s GROWTH List cohort. We are able to produce the GROWTH 2020: CEO Summit thanks to sponsorship from Salesforce, The Business Development Bank of Canada and Herbaland.

The Annual GROWTH 2020 Awards presentation will take place virtually on November 12. The nine award categories include the Female Entrepreneur of the Year, Technology Trailblazer and Excellence in Diversity. Winners will be announced publicly on CanadianBusiness.com following the ceremony.

Châtelaine marks 60 years with a special anniversary issue highlighting women’s issues across the decades

For the French press release, please click here. 

Châtelaine, French Canada’s premier brand for women, is marking its 60th anniversary milestone with its September/October 60-themed issue featuring French Canadian actress Anne Dorval – turning 60 year this year – on the cover. The issue is on newsstands September 11, 2020.

 

Chatelaine 60th anniversary issue

 

Founded in 1960 by Maclean-Hunter Publishing, Châtelaine was published by Rogers Sports & Media until current owner SJC acquired Rogers’ Publishing division in 2019. Across the decades, Châtelaine has been French Canadian women’s go-to resource for inspiring life stories on fashion, culture, health and cuisine, as well as the important equality and human rights issues of its time.

“I am so proud of this magazine that has accompanied Quebec women as they fight for their rights across the decades,” says Johanne Lauzon, Châtelaine editor- in-chief.  “Our predecessors did not hesitate to deal with controversial topics like contraception, divorce and pay equity.  We continue on this momentum, even if women’s issues are better covered by mainstream media than they were 40, 50 or 60 years ago.  In each issue we look to highlight blind spots of our collective reality.”

The September/October issue features the following anniversary-themed content:

  • “60 Words for 60 Years of Women’s History”
  • Women’s bodies through the last six decades
  • Style wardrobe classics from each decade
  • Food culinary evolution of the last few decades; from Kraft Dinner and tofu to shepherd’s pie and poutine
  • Covers at a Glance: Past and Present

The issue also highlights the results of an exclusive survey with Quebec women on key issues including how they see the future, their relationship to money and whether they see themselves as feminists.

With a circulation of 94,000 and an audience nearing one million across print and digital platforms, Châtelaine’s regular award-winning content includes must-read features, personal stories, creative ideas and practical tips.

“More than ever, magazine media provides an authentic, trusted source of information and inspiration,” says Ken Hunt, President & Publisher of SJC Media. “This 60th anniversary is a testament to the Châtelaine team’s commitment to high-quality journalism and deep appreciation for what matters to women, now and in the months and years to come.”

Get a sneak peek of the September/October issue here. 

Joyeux anniversaire Châtelaine!

Toronto Life announces CHEF ARTOIS, an original culinary series in partnership with Stella Artois that brings life back into local restaurants

(TORONTO, ON) September 3, 2020 – Today, Toronto Life is partnering with Stella Artois Canada to launch CHEF ARTOIS, an eight-part cooking series showcasing renowned chefs, their restaurants and their inspiring trademark dishes. Hosted by acclaimed Canadian television and radio host, Pay Chen, the culinary competition is in continuation of Rally for Restaurants – an online gift card program that provides restaurants and bars across Canada with immediate financial relief as a result of the global pandemic.

With the tremendous impact of Covid-19 on the restaurant industry, the goal of this new series is to reinvigorate and support Canada’s restaurant scene. Each 10-minute episode of CHEF ARTOIS, filmed in a Toronto restaurant with a live audience, features two dinner guests who are randomly selected to recreate a restaurant’s iconic dish, from Madrina Bar y Tapas’ infamous Spanish Paella to Marben’s exquisite modern take on a Scotch Egg.

In a heated battle, the contestants get less than an hour to cook up the delicious entrée, putting their skills to the test. Each signature dish is judged by the restaurant’s head chef and a victor is crowned, earning them a prize pack from Toronto Life and Stella Artois Canada valued at over $1,000, including a gift card to the featured restaurant and gift cards for Rally for Restaurants.

“Toronto is home to some of the best restaurants and has such a vibrant and multicultural food scene,” says Mike Bascom, Senior Director of Marketing, Stella Artois Canada. “We’re delighted to partner with Toronto Life to bring a new and exciting series to Canadians through CHEF ARTOIS. Our local restaurants are the heart of our communities and need our support now more than ever.”

As Canadians begin to adjust to the “new” way of dining, CHEF ARTOIS reminds guests of their favourite local restaurants and dishes and encourages them to return where they can once again enjoy meals inside safely. The series also brings light to the incredible culinary talent Toronto has to offer.

The first episode of CHEF ARTOIS launches on Wednesday, September 9 at 12:00 p.m. EST through Toronto Life‘s Facebook and Instagram channels and Stella Artois Canada’s YouTube channel. Episode and series promo spots will run across Chatelaine, Maclean’s, FASHION and FLARE. After its debut, a new episode will be released at the same time every Wednesday and run until October 28, 2020.

Get a sneak peek here:

CHEF ARTOIS’ exciting, innovative video format is created and produced by St. Joseph Communications (SJC)’s Content division and the award-winning production studio, the Bokeh Collective.

The Stella Artois Rally for Restaurants program was launched as a result of the devastating impact caused by Covid-19 to the hospitality industry. The online gift card program supports all restaurants, bars and pubs across Canada in an effort to stimulate the industry. The program encourages Canadians to purchase a gift card valued at $25 or $50. Stella Artois adds an additional $10 to the value of every gift card purchased, which goes directly to restaurants, bars and pubs. To date, Rally for Restaurants has sold over 14,000 gift cards and has injected over $600,000 into the restaurant industry. For more information about the program and to learn how you can support local restaurants in your community, visit, www.rallyforrestaurants.ca.

About Toronto Life
Toronto Life is a brand for people who care about Toronto, the country’s most vibrant city, and want to get the most out of it. It provides insight into the personalities and events that shape the landscape, and helps readers make smart choices about everything from restaurants and shopping to real estate and culture. Through in-depth reporting, intelligent analysis and quality writing, Toronto Life offers an exciting, essential and entertaining guide to life in Toronto. For more information visit torontolife.com and join the conversation on Twitter (@torontolife), Facebook (facebook.com/TorontoLife) and Instagram (@torontolife).

About SJC Media
St. Joseph Communications (SJC)’ Media division is Canada’s largest privately held media company. SJC Media publishes some of Canada’s most iconic and celebrated media brands including Chatelaine, FASHION Magazine, FLARE, HELLO! Canada, Maclean’s, MARIAGE Québec, Ottawa Magazine, Quill & Quire, Toronto Life, Weddingbells and the Where Group of Magazines in Vancouver, Calgary, Ottawa and Toronto. SJC Media also operates Strategic Content Labs, which creates custom content, websites, apps and content management solutions for some of Canada’s leading brands and institutions. For more information, visit stjoseph.com.

About SJC Content
Experts in high-volume content for retail, St. Joseph Communications’ Content division create it all under one roof – from marketing strategy to execution. Whether it’s product e-commerce, automotive, on-figure lifestyle, customized room set-ups or food, SJC Content captures photo and video in its full-service, multi-studio facility. The company creates compelling creative assets and leverages them across every applicable touchpoint, from social and broadcast to package design and digital signage. SJC Content is a division of St. Joseph Communications, Canada’s largest privately owned media and marketing company and one of Canada’s Best Managed Companies for the last 17 years. For more information visit stjoseph.com.

About Stella Artois
Stella Artois is part of a Belgian brewing tradition dating back to 1366. It is the best-selling Belgian beer in the world and served in 95 countries. Stella Artois is an authentic, premium, blonde European lager, that features a floral hop aroma, well-balanced fruity malt sweetness, crisp hop bitterness, and a soft dry finish. The signature of Stella’s flavour and aroma are characterized by Saaz hops. A noble traditional hop that gives Stella its signature floral and spicy aroma; as well as, a delicate bitterness to its flavour. Stella is the ideal beer for hosting and enjoying with food. Its drinkability and subtle bitterness make Stella versatile for pairing with varieties of cheeses and accentuating their flavours. The experience of enjoying Stella Artois is incomplete without the iconic Stella Chalice. Designed specifically to enhance the flavour, aroma, carbonation and temperature of the beer – the gold-rimmed chalice is simply the only way Stella should be experienced. For more information, visit stellaartois.com.

About Bokeh Collective
The Bokeh Collective is a premium, award-winning, full-service production studio based in Toronto, Canada. As a company, we are led by one mission: to bring inspiring, heartfelt, exciting and authentically driven stories to life. Founded in 2016, our growing professional family is made up of the best-in-class filmmakers, production experts, artists, storytellers and industry leaders in the country. Together as the Bokeh Collective, we have effectively bridged the gap between film, television and commercials by creating content with the highest cinematic production value. To date, we have successfully delivered over 80 hours worth of original content for networks, including but not limited to Netflix, Fox Digital Studios, Hulu, REELZ, Discovery ID, the Food Network and HGTV Canada. With over 11 Canadian Screen Awards for directing and writing, one Emmy nomination and over 60 film festival awards worldwide, the Bokeh Collective is just getting started. Every next step we take is towards building a stronger team, community and future we believe in.

For more information contact:

Jessika Fink
Director, Marketing
SJC Media
jfink@stjosephmedia.com
416.595.8969

Tamar Nersesian
Sr. Manager Communications
Labatt Breweries of Canada
Tamar.Nersesian@labatt.com
416.318.3989

 

 

 

 

 

Chatelaine launches its September/October issue — and announces a commitment to working with more BIPOC writers

The striking cover of Chatelaine’s September/October issue features Cityline’s Tracy Moore, photographed by Alicia Wynter and created by an all-Black team. In the issue, Moore shares her perspectives on systemic racism, anti-Blackness and the importance of speaking out.

“This is not about me. This is a community situation and as a member of the human race, you should be appalled,” says Moore, interviewed by journalist Tayo Bero. The interview headlines a package that highlights the work of Black Canadians from various communities who are raising the volume on the conversation about systemic racism in this country—including bookstore owner Itah Sadu, doctor Onye Nnorom, writer Robyn Maynard and advocate Reakash Walters.

The package also comes with a commitment from Chatelaine. “On June 2, like millions of others who were horrified by the deaths of George Floyd, Breonna Taylor and Ahmaud Arbery, Chatelaine participated in Blackout Tuesday,” says Maureen Halushak, editor in chief. “But we didn’t want it to be an empty gesture.” And so, for the past few months, the editorial team has been thinking about the writers they work with, the stories they tell and the visuals they use.

“As a first step, we are committing to ensuring that 40 percent of our freelance content is produced by Black writers, Indigenous writers and writers of colour,” says Halushak. “But our commitment doesn’t end there. We also want to create inclusivity guidelines when it comes to the experts our writers interview, the visuals we use, the women we feature and the stories we tell.” (Read more about how the team is creating a more inclusive Chatelaine here.)

Chatelaine’s September/October issue hits newsstands across the country on August 27. The brand also has a special offer for new subscribers: subscribe now, and you’ll receive three issues, including this current issue, for $5.

 

SJC names Ken Hunt president and publisher of Canada’s largest magazine group

TORONTO, ON (June 3, 2020) –  St. Joseph Communications (SJC), today announced that Ken Hunt has been named president and Publisher of SJC Media, a division that will be comprised of Canada’s largest and most influential group of magazines and digital properties including Maclean’s, Toronto Life, Chatelaine (English and French), Today’s Parent, FASHION, HELLO! Canada, FLARE, Ottawa Magazine, Canadian Business, Weddingbells, Mariage Québec and Quill & Quire. These titles have a combined monthly Canadian readership in print and digital of over 10 million.

Mr. Hunt started his career in publishing at SJC as an editorial intern at Toronto Life in 2003. He co-founded Ink Truck Media, one of Canada’s most influential digital media companies in 2008. SJC acquired Ink Truck in 2011. In 2012, Hunt was promoted to Vice President, Digital at St. Joseph Media. In 2015, he was promoted again to Publisher of Toronto Life and in 2019 he was named Executive Vice President and Group Publisher of the Media Group. He has been a multiple nominee and recipient of National Magazine Awards including being the first-ever recipient of the Publisher’s Grand Prix, awarded to Canada’s most outstanding magazine publisher.

“I am very proud to make this announcement,” said Tony Gagliano, Executive Chairman and CEO of St. Joseph Communications. “Ken has shown an unwavering commitment to producing the very best print and digital publications in the country, as well as running successful and growing businesses. Over the years I have known him, I have been continually inspired by Ken’s deep belief in a bright future for the media business. He has successfully negotiated the shifting landscape and launched a number of new initiatives that defied the odds within the media industry. All throughout, he has led his teams with a purpose and clarity that is rare to find.”

“I’m humbled to be in this position,” said Ken Hunt. “These are all titles that I deeply admire, led by the most talented and dynamic editors in the industry. I believe that with the scale, quality and focus we offer, we will reach new heights as the most successful media company in the country.”

About St. Joseph Communications (SJC)

St. Joseph Communications (SJC) is Canada’s largest privately owned print, media and communications company. Whether the channel is mobile, online, print, bricks-and-mortar, or all of the above, SJC creates integrated cross-platform content solutions that deliver a seamless brand experience. The company brings its 60+ years of award-winning expertise to leading retailers, publishers, cataloguers and financial corporations in North America. SJC also publishes some of Canada’s most iconic and celebrated media brands: Canadian Business, Chatelaine (English and French), FASHION Magazine, FLARE, HELLO! Canada, Maclean’s, Mariage Québec, Ottawa Magazine, Quill & Quire, Today’s Parent, Toronto Life, Weddingbells and the Where Group of Magazines in Vancouver, Calgary, Ottawa and Toronto. SJC is a 2020  Platinum Club winner of Canada’s Best Managed Companies, marking 17 consecutive years of recognition. Visit visit www.stjoseph.com.

For further information, or to arrange an interview, please contact:
Marta Tsimicalis
Marketing & Communications Manager, SJC
marta.tsimicalis@stjoseph.com
416.895.4771

SJC introduces the SJC Safe Shoot Solution

This is not business as usual. It is a time where flexibility, creativity and collaboration are essential as we find our way forward through unchartered territory and develop new production processes to fuel relevant and engaging marketing solutions for brands to reach their audiences.

St. Joseph Communications (SJC) is open for business. As a provider to essential services including grocery, pharmaceutical and telecommunications, we continue our work in creating, sharing and printing content. Over the last several weeks, we have implemented new processes and policies for the creation of high-quality photography and video for our clients. Our challenge was to produce live photo and video shoots, all the while minimizing human contact, ensuring a safe environment on set, conducting client approvals remotely and maintaining high-quality creative output.

Introducing the SJC Safe Shoot Solution

 

Safe filming and photography continues at SJC during COVID-19 With our studios under strict new guidelines to ensure distancing and safety, we are able to produce a wide variety of off-figure product and lifestyle photography and video content for multiple categories including:

  • Food
  • Home
  • Automotive
  • Apparel
  • Beauty
  • Consumer Packaged Goods

As part of our Safe Shoot Studio protocol, we have implemented the following processes to enable no-touch photography and video production:

  • Limiting the live crew on set to the essential team members, with the remaining members – including art directors, retouchers, writers and script writers – working remotely.
  • Re-configuring all studios to keep crew members a minimum of six feet apart at all times.
  • Reinforcing hygiene and safety as top priority, with all crews wearing gloves and masks (when required).
  • Providing clients with remote access for proofing video and photography; a safe and effective way for clients to be virtually on set.
  • Introducing client proofing for video via Teradek VidiU technology, which allows our film camera to send a live HD feed to a secure cloud-based online viewing platform. Client teams can watch remotely and provide real-time feedback to the SJC studio team.
  • Using a wireless monitor solution on set to keeps crew safely connected from a distance.
  • Providing remote access for talent so they can perform without human contact.
  • Disinfecting studios and equipment after every shoot.

Our Safe Shoot Studio solution enables our teams to work with clients to produce new and relevant content for a variety of marketing needs from direct-to-consumer e-commerce channels to print, digital, social media and retail signage.

To find out more about our SJC Safe Studio solution,  please contact sjc.connect@stjoseph.com.

Our commitment in this era of COVID-19

The impact of COVID-19 has brought escalating changes and restrictions in how we live, interact and conduct business. We have not experienced anything like this in our lifetime and hopefully never will again.

This is an extremely challenging time for our associates, customers and community members, who are all at the core of our business. As a provider to vital services including grocery, pharmaceutical and telecommunications, the government has mandated our continued work in creating, sharing and printing content. We remain open to serve you, and are committed to our values more than ever.

We are here to help you navigate your business needs through this crisis, and when you feel the time is right, to assist you and your teams in communicating your brand story and deepening critical relationships with your audiences, customers and communities.

Our associates remain connected and engaged in supporting our clients and audiences across Canada. We have select core teams coming into our print plants and studios under strict new guidelines to ensure their safety and well-being. And our media teams remain more dedicated than ever to delivering quality, trusted journalism that informs and inspires Canadians in these uncertain times. We are also leveraging the reach of our media brands to provide our non-profit Community Partners with advertising space to help raise awareness about their community-building, life-saving initiatives.

We continue to monitor developments of the coronavirus pandemic at the local, provincial and federal levels and to follow all directions of the Public Health Agency of Canada. We will continue to keep you updated on any changes.

With flexibility, creativity and caring for each other, we can and will emerge from this unprecedented time.

Thank you to our clients and audiences for your support. We are thinking of you, your teams and your families. Be safe, look out for each other, and we hope you are somehow enjoying some small unexpected joys in all of this, such as time with family, a good book or an inspiring opportunity to help someone in need.

Sincerely,
Tony Gagliano, CEO,
and all your friends at SJC

We are in this together: A St. Joseph’s Day message to our SJC community

Zeppole’s association with St. Joseph’s Day dates back to the Middle Ages. The people of Sicily were facing hardship when a drought threatened their safety and way of life. They bonded together; they persevered; and finally, it began to rain. The people gathered to celebrate and zeppole became a symbol of thanks for centuries to come.

Today, we are facing a new time of adversity. But we face it together; as friends, as families, as Canadians and as members of a global community.

This St. Joseph’s Day, we extend to you our thanks and appreciation for being a part of our SJC community. The occasion for zeppole will come again. In the meantime, we wish you, your colleagues and loved ones a happy St. Joseph’s Day and good health and well-being.

Your friends at SJC

BrandSpark partners with SJC to shine a bright light on award-winning brands

Toronto, Ontario, Nov 26, 2019 – Leading consumer research firm BrandSpark International announced today that it has entered into partnership with the publishing arm of St. Joseph Communications (SJC) to promote the winners of its two consumer-voted awards: the Best New Product Awards and the BrandSpark Most Trusted Awards.

Robert Levy, President and CEO of BrandSpark, said that the partnership’s aim is “to combine the quality content and engaged reach of the SJC media titles with BrandSpark’s research-based awards that are highly trusted by brands and Canadian consumers.” Levy explains that “Canadian consumers continue to be interested in trying new products and finding out which products are really worth their dollars, and consumer-voted awards remain to be one of the most influential drivers of awareness and purchase, closely following recommendations from friends and family. When you couple the influence of our credentials with the reach of St. Joseph’s publications, we are extremely confident in our ability to support brands better than any other consumer product awards program in the country.”

Earlier this year, SJC became Canada’s largest magazine publisher by acquiring all of Rogers Media’s print brands including Chatelaine (English and French), Today’s Parent, HELLO! Canada and Maclean’s, as well as its digital properties FLARE and Canadian Business. These iconic titles were added to St Joseph’s existing roster of award-winning media brands that includes Toronto Life, FASHION Magazine, Ottawa Magazine, Quill & Quire, Weddingbells and the Where Group of Magazines in Vancouver, Calgary, Ottawa and Toronto.

“We are excited to launch this new partnership with BrandSpark that will deliver value to our readers and inspire new integrated content opportunities with some of the country’s top consumer brands,” says Sarah Trimble, Executive Vice-President of SJC Media.

The partnership will include editorial features of the winners in print and digital formats across multiple SJC titles, targeted communications to readers and unique high-value advertising opportunities for brands anchored by the magazines’ content.

BrandSpark’s Best New Product Awards program has extended its entry deadline until Tuesday, December 3, 2019. Any beauty, health, personal care, household, kids, pets, food and beverage products launched after January 1, 2019 are welcome to enter. Winners – to be announced in January – will be featured in BrandSpark’s high-reach multi-platform media and PR campaign and earn the right to include the trusted Best New Product logo in their own marketing and communications.

For more information or questions about this year’s awards, contact Kim Diamond, Vice President, BrandSpark Canada at KDiamond@BestNewProductAwards.com or Adam Bellisario at ABellisario@BrandSpark.com.

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About BrandSpark International

Founded in 2001, BrandSpark International (www.BrandSpark.com) uniquely combines real world consumer insights with marketing credentials and services. BrandSpark Insights gets at the heart of WHAT consumers think, WHY they act the way they do, and HOW marketers need to respond in order to successfully grow their business. BrandSpark Marketing Services runs major awards programs Best New Product Awards and BrandSpark Most Trusted Awards. As well, BrandSpark has created Shopper Army, a new consumer site which helps Canadian shoppers find great products and save money with cash back on purchases made on Amazon.ca and 100+ other retail partners, as well as a shopper community of product testers providing honest ratings and reviews.

About St. Joseph Communications

St. Joseph Communications is Canada’s largest privately owned print, media, and communications company. Whether the channel is mobile, online, print, bricks-and-mortar, or all of the above, SJC creates integrated cross-platform content solutions that deliver a seamless brand experience. The company brings its 60+ years of award-winning expertise to leading retailers, publishers, cataloguers, and financial corporations in North America. SJC also owns and publishes some of Canada’s most iconic and celebrated media brands including Chatelaine, Toronto Life, FASHION, Weddingbells, Today’s Parent, Maclean’s, HELLO! Canada and the Where Group of Magazines in Vancouver, Calgary, Ottawa and Toronto. SJC is a 2019 Platinum Club winner of Canada’s Best Managed Companies, marking 16 consecutive years of recognition.

SJC partners with GrandTrees to continue 30-Year tree planting commitment

At a launch event at the Evergreen Brickworks today, Toronto Mayor John Tory was on hand to announce a new fundraising walk coming to Toronto next year.
The GrandTrees Walk – launching on Mother’s Day 2020 at the Evergreen Brick Works in Toronto – is calling all grandparents to walk for and with their grandchildren to raise money to plant trees for the benefit of future generations.

The GrandTrees goal is to raise $1 million for local tree planting – recognized by experts around the world as one of the most efficient and effective natural climate solutions.

St. Joseph Communications (SJC) is proud to come on board as a Founding Sponsor of GrandTrees Climate Solutions and continue its long-standing commitment to planting trees through Partners in Growth – its reforestation program started with Scouts Canada in 1990 that, over the last 30 years, has helped to plant hundreds of thousands of trees across the country.

Through the new partnership, SJC will contribute to the planting of a tree by GrandTrees on behalf of every ton of paper used on a print client’s behalf.

“Trees provide so many benefits to the health of our planet, our communities and our children,” says Tony Gagliano, Executive Chairman & CEO of SJC. “The GrandTrees partnership is an incredible opportunity for us to continue our long-standing commitment to planting trees and restoring the country’s natural canopy at a time when it’s more important than ever before. We are excited to engage our print clients and our entire organization in GrandTrees’s inspiring, multi-generational approach to make a difference.”

Trees planted through GrandTrees will support new tree planting activities in and around the GTA, with a focus on private residential, industrial, and commercial lands. Recently, Toronto city councillors voted unanimously to declare a climate emergency and planting trees and recommended that our tree canopy cover be restored to 40%, from its current coverage of about 27%.

GrandTree’s intent is to share the idea across the country – and the world.

The first annual GrandTrees Walk will take place on Mother’s Day – Sunday, May 10 at the Evergreen Brickworks in Toronto. Various route options will be offered to accommodate all ages and stages. Families can sign up online to make a team and start fundraising as of October 17.