SJC gives Rexall’s Be Better line a makeover
See how we boosted appeal and shelf presence for the private label line of of health and beauty products
After successfully rebranding Rexall Pharma Plus’ Kit beauty line, SJC was tasked to create a refreshed brand identity for their Be Better product line. Our brand redesign for Rexall’s health and beauty products boosted their appeal and shelf presence. Along with a bold, contemporary palette, our creative included close-cut photography to showcase the scent and product variety.
Recognizing SJC’s commitment to innovative craftsmanship in packaging design, our Be Better makeovers won a Silver 2019 PAC Canadian Leadership Award in the Rebrand Non-Food category. Celebrating craftsmanship in package brand design and innovation, PAC Leadership Awards winners positively impact business performance, enhance brand value, prioritize sustainability, highlight innovation and celebrate collaboration.