After successfully rebranding Rexall Pharma Plus’ Kit beauty line, SJC was tasked to create a refreshed brand identity for its Be Better product line. Our brand redesign for Rexall’s health and beauty products boosted their appeal and shelf presence. Along with a bold, contemporary palette, creative included close-cut photography to showcase the scent and product variety.

Recognizing SJC’s commitment to innovative craftsmanship in packaging design, our Be Better makeovers won a Silver 2019 PAC Canadian Leadership Award in the Rebrand Non-Food category. PAC Leadership Awards winners positively impact business performance, enhance brand value, prioritize sustainability, highlight innovation and celebrate collaboration.