FASHION magazine announces the winners of the 20th annual #BeautyForAll awards

FASHION magazine announces the winners of the 20th annual #BeautyForAll awards

72 winners selected as industry leaders in Canada’s most diverse and inclusive Beauty Awards program

72 winners selected as industry leaders in Canada’s most diverse and inclusive Beauty Awards program

March 15, 2021
#BeautyForAll awards

(TORONTO, ON) March 15, 2021 – FASHION Magazine presents their 20th annual Beauty Awards, rebranded as the #BeautyForAll awards, announcing the best beauty products of the last year. A total of 72 winners have been selected from hundreds of submissions received globally.

Entry categories were revised from previous years to become 100% gender-neutral and the lineup of judges included Canadians of all ages, sizes, ethnicities, genders and sexual orientations.

After testing the wide range of products submitted, FASHION’s editorial team and the diverse group of beauty experts invited to participate voted to determine the most outstanding entrants. The awards are presented in six beauty categories: Body Care, Cosmetics, Face and Skin Care, Fragrance, Hair Care and a Green category. Additionally, certain sub-categories were split into groups to celebrate products at both a high price point (HPP) and a low price point (LPP), as well as for different skin and hair types to reflect the diverse need of products for individuals with a variety of hair and skin types.

The FASHION #BeautyForAll Awards also feature a Best New Marketplace Innovation Award that distinguishes the best in technology and innovation in each category. These are the new-to-market products that impressed the judges with their effectiveness and forward thinking.

“We are very proud of the results of our first gender-free and intentionally-diverse Beauty Awards, renamed the #BeautyForAll Awards,” said Bernadette Morra, FASHION Editor-in-Chief. “Our judges truly reflect the diversity of all Canadians. I am also so impressed with the wide range of winners – from well-known names to indie Canadian brands. There is so much great innovation out there, at all levels. It’s a very exciting time, both for consumers and especially for the smaller batch producers entering the marketplace. But the volume of choice also makes it confusing to know what to buy. These Awards help all Canadians make those decisions with confidence.”



  • 2020 New Marketplace Innovation: Uriage Bariéderm Cica-Oil
- Body Scrub: Buck Naked Soap Company Jasmine + Charcoal Sugar Scrub
  • Body Wash: Céla Body Cleanser
  • Body Cream: Saje – Sleep Well Bedtime Coconut and Shea Body Butter
  • Hand Cream: L’occitane
  • Shea Butter Hand Cream
- Sunscreen: Clarins Sunscreen Body Lotion SPF 50+
  • Self Tanner: Beauty By Earth Self Tanner
  • Deodorant: Malin+Goetz
  • Eucalyptus Deodorant
- Razor: Jack Black
  • The Closer
- Shave Cream: Jack Black Supreme Cream
  • Nail Product: Quo Beauty Breathable Nail Colour & Treatment


  • 2020 New Marketplace Innovation: Sally Hansen Good. Kind. Pure Nail Polish
  • Blush: Maybelline New York Cheek Heat
  • Foundation HPP over $30 CAD: Estee Lauder Double Wear Stay-In-Place Make up
  • Foundation LPP under $30 CAD: NYX Can’t Stop Won’t Stop Foundation
Concealer: Clarins Everlasting Concealer
  • Brow Filler: NYX Micro Brow Pencil
  • Eyeliner: Kajal Waterline Eyeliner Pencil
  • Eyeshadow: Rimmel Magnif’eyes Eyeshadow Palette
  • Mascara HPP over $15 CAD: Avon True Color Love at 1st Lash Mascara
Mascara LPP under $15 CAD: NYX Worth The Hype Waterproof Mascara
  • Lip Gloss: Rimmel Oh My Gloss Plump Lip Gloss
  • Lipstick HPP over $15 CAD: Gucci Rouge À Lèvres Mat – Matte Lipstick
  • Lipstick LPP under $15 CAD: Physicians Formula Rosé Kiss All Day Velvet Lip Color
  • Bronzer/Contour: Gucci Poudre De Beauté Éclat Soleil
  • Bronzing Powder
- Makeup Remover: MONAT Makeup Vanishing Balm


  • 2020 New Marketplace Innovation: SkinCeuticals Tripeptide-R Neck Repair
  • Lip balm: LANEIGE Lip Glowy Balm
  • Cleanser for Oily Skin: SkinCeuticals LHA Cleansing Gel
  • Cleanser for Dry Skin: Glow Recipe Papaya Sorbet Enzyme Cleansing Balm
  • Cleanser for Combination Skin: Fenty Skin Total Cleans’r Remove-It-All Cleanser
  • Cleanser for Sensitive Skin: Neostrata PHA Facial Cleanser
  • Moisturizer for Oily Skin: Beauty by Earth
  • Oil Control Moisturizer
- Moisturizer for Dry Skin: Lise Watier Hydraforce Hydra-Protective Comforting Rich Creme
  • Moisturizer for Combination Skin: Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen
  • Moisturizer for Sensitive Skin: MV Rose Soothing & Protective Moisturiser
  • Acne-targeting treatment: Pixi Clarity Tonic
  • Exfoliator: Victoria Radford – BUFF
- Face Serum for Dry: SkinCeuticals C E Ferulic
  • Face Serum for Oily & Acne Prone: Dr. Belmeur Vita Serine Tone Smoothing Serum
  • Face Serum for Sensitive: MV Native Power Serum
  • Face Oil: BAO Laboratory Lotus Squalane Healing Facial Oil
  • Face mask HPP $35: Lise Watier Hydrating Mask Infused of Rose Petals
  • Face mask LPP $35: Victoria Radford 24K Gold Hydrogel Face Mask
  • Eye cream LPP $50: Olay Regenerist Retinol24 Night Eye Cream
  • Eye Cream HPP $50: Clarins
  • Total Eye Lift
- Wrinkle Treatment: EverActive C&E™ + Peptide
- Face SPF: Supergoop Unseen Sunscreen
  • Overnight Treatment: LANEIGE Cica Sleeping Mask


  • 2020 New Marketplace Innovation: Maison Francis Kurkdjian L’Homme À la rose Eau de parfum
  • Best Fragrance: Gucci Bloom Eau de Parfum


  • 2020 New Marketplace Innovation: Dyson Corrale™ straightener
  • Best volumizing shampoo (for fine hair): Joico Joifull Shampoo
  • Best shampoo for curly hair (all curl types): SheaMoisture Coconut Hibiscus Shampoo
  • Colour revitalizing shampoo: Oribe Shampoo for Beautiful Color
  • Best volumizing conditioner (for fine hair): Joico Joifull Conditioner
  • Best conditioner for curly hair (all curl types): SheaMoisture Coconut Hibiscus Conditioner
  • Colour revitalizing conditioner: Nexxus Colour Assure® Long Lasting Vibrancy Blonde Assure Purple Conditioner
  • At-home hair colour: Moroccanoil Color Depositing Mask
  • Best curl styling product: Oribe Curl Gelée for Shine & Definition
  • Dry shampoo: Kérastase Fresh Affair Dry Shampoo
  • Hair oil: Monat – REJUVENIQE Oil Intensive
  • Heat protectant: Kérastase Chronologiste Thermique Régénérant
  • Innovative styling tool: HOT TOOLS Professional Black Gold 1” Micro-Shine Flat Iron
  • Texture spray: ORIBE Dry Texturizing Spray
  • Blowout spray or cream: TO112 Superior Blowout Mist
  • Hair gel/pomade/wax for shorter hair: Alterna CAVIAR Anti-Aging® Replenishing Moisture Leave-in Smoothing Gelée
  • Deep conditioning hair mask: Joico KPAK CT Luster Lock Instant Shine & Repair Treatment
- Hairspray: L’Oréal Professionnel Tecni.Art, Fix Anti Frizz Hairspray
  • Beard care product: SheaMoisture Men’s Beard Care Collection


  • Best Clean Product: NUXE ORGANIC Ultimate Night Recovery Oil 30ml
  • Most Sustainable Packaging: ck Everyone

The winners will be published and promoted in FASHION’s April 2021 print issue hitting Canadian newsstands on March 22,

2021. The complete list of winners is also available online

For more information about the FASHION Beauty Awards or to arrange an interview with Bernadette Mora, FASHION’s editor-in-chief, please contact:

Angie Kovacs
Project Manager: Marketing and Events
St. Joseph Communications, Media Group


About FASHION Magazine
With 1.4 million print readers, FASHION Magazine is the number one fashion and beauty brand in Canada. has 580,000+ monthly page views and the brand has the largest social media audience of any Canadian magazine with more than 675,000 Twitter followers (@FashionCanada), over 122,000 Instagram followers (@FashionCanada), over 1,466,000 Facebook followers (, and over 398,000 Pinterest followers (

About St. Joseph Communications
St. Joseph Communications (SJC) is Canada’s largest privately owned print, media and communications company. Whether the channel is mobile, online, print, bricks-and-mortar, or all of the above, SJC creates integrated cross-platform content solutions that deliver a seamless brand experience. The company brings its 60+ years of award-winning expertise to leading retailers, publishers, cataloguers and financial corporations in North America. SJC also publishes some of Canada’s most iconic and celebrated media brands: Canadian Business, Chatelaine (English and French), FASHION Magazine, Flare, HELLO! Canada, Maclean’s, Mariage Québec, Ottawa Magazine, Quill & Quire, Today’s Parent, Toronto Life, Weddingbells and the Where Group of Magazines in Vancouver, Calgary, Ottawa and Toronto. SJC is a 2019 Platinum Club winner of Canada’s Best Managed Companies, marking 16 consecutive years of recognition. For more information, visit

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