FASHION creates a buzz-worthy co-branded program with Burt’s Bees
What does natural beauty mean to you? FASHION led a call-out to readers to find out.
FASHION Magazine, in partnership with Burt’s Bees, celebrated women who are a #TrueForceOfNature. FASHION led a call out to readers asking what natural beauty means to them for their chance to be featured in a FASHION x Burt’s Bees co-branded program. The winners shared their personal stories of natural beauty in both print and digital, with Burt’s Bees products appropriate for each reader being featured as well. A slide show of products appearing with the digital story linked to e-commerce.
Check out the digital content and below are two of the editorial co-branded spreads that appeared in FASHION.