Celebrating “holiyays” with The Brick
A festive cross-channel content ecosystem for The Brick features HGTV’s Kortney Willson.
In a series of 15 and 30-second broadcast spots, HGTV’s Kortney Wilson moves from the dining room to the living room to the kitchen, where she unwraps one key product for each space. A fun way of positioning the My Brick Home 2019 holiday catalogue (photographed, designed and printed by SJC), each product benefits Kortney’s holiday entertaining and inspires viewers to create their own stylish party central this season.
Shorter spots were also created for digital and social platforms, including animated supers for when audio is off.
It’s all part of the cross-channel content ecosystem we deliver for The Brick that includes flyers, digest, point-of-purchase (POP), internal sales videos, broadcast, video and social.
Evergreen content created through our COPE (Create Once, Publish Everywhere) model creates efficiencies, ensures creative integrity and extends reach across all channels, serving to surprise and delight current customers while attracting new ones.