• Date: October 13, 2021
  • Time: 1:30 p.m. EST
  • Format: Zoom Webinar
  • Duration: 45 minutes

Join SJC’s Jacqueline Loch and Cameron Williamson for an exclusive webinar recently presented at the 2021 Content Marketing World Conference and Expo:


Content that Converts: Content that Drives DTC E-Commerce

With the increase of digital transformation driven by Covid, learn how the customer journey has changed along with best practices for brands that have made the switch to direct-to-consumer e-commerce and mobile. This 45-minute session is packed with examples of content that converts across platforms including Amazon, e-commerce portals, retail e-stores, websites and Martech apps.

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About the presenters

Jacqueline Loch, EVP Customer Innovation, SJC Content

A recognized leader in marketing solutions and media innovation, Jacquie Loch is EVP of Customer Innovation for SJC and Chair of The Content Council (New York). She is a frequent speaker across North America and Europe, having created award-winning multi-platform content strategies for a range of clients across social media, digital, video, print, SEO, custom research and e-commerce.

Cameron Content that converts webinar

Cameron Williamson, Director of Sales, SJC Content

Cameron Williamson is a content, creative and marketing professional who has worked with many of Canada’s biggest brands. Prior to joining SJC he was the VP of Content & Experiential Marketing at Lumency, leading the account teams for clients such as Toyota and Nike. Prior to Lumency, he was the Senior Director of Partnerships at Rogers Media, overseeing the branded marketing and custom content divisions. Before this, he was the Editor-in-Chief of FLARE where he transitioned the brand from a luxury print publication to a digital-only lifestyle brand for millennials.