• Date: 28/10/2020
  • Time: 1:00 pm
  • Format: Webinar
  • Duration: 60 Mins
  • Presenters: Jacquie Loch, EVP of Customer Innovation, SJC and Immediate Past Chair, The Content Council
  • Topic: Content Marketing

The impact of Covid has accelerated the role of content marketing for us all. In just eight weeks, we jumped ahead five years in consumer and business digital adoption.

So what areas of content marketing are seeing the most growth and how should marketers direct their spending? (What does keep CMOs up at night?)

Join our exclusive webinar presentation of “Content Marketing: Growth, Opportunities & Spending” on October 28 from 1 to 2 p.m.  Jacqueline Loch, SJC’s EVP of Customer Innovation will share new content marketing research from The Content Council and the Association of National Advertisers (ANA), presented at Content Marketing World on October 13, 2020.

You’ll learn:

  • Key trends in content marketing spending
  • An understanding of how marketers value their content marketing programs
  • Content marketing strategy, spend forecasts and growth opportunities

We’ll take questions throughout the webinar and answer as many as we can at the end. Registrants will also receive a complete Q&A and key takeaways to help guide content marketing planning in 2021, whatever it may hold.

RSVP below!

About the presenter

Jacqueline Loch

A recognized leader in marketing solutions and media innovation, Jacquie Loch is EVP of Customer Innovation for SJC and Immediate Past Chair of The Content Council (New York). She is a frequent speaker across North America and Europe, having created award-winning multi-platform content strategies for a range of clients across social media, digital, video, print, SEO, custom research and e-commerce. Jacquie is a nominee of the 2020 Women in Content Marketing Awards.