One-to-one marketing gets a reaction. But how do you make it affordable? We remove the technological and cost barriers traditionally associated with one-to-one marketing to deliver personalized communications solutions that boost customer response rates and drive business success.
We deliver everything from a simple name and address printed on a direct mail piece to a custom publication with inserts and promotional offers. We come up with one-to-one marketing strategies that help you connect with your customers and make the most efficient use of your mailing list, web sites and CRM systems. And we help you do all this in a way that makes the best use of your time. That’s ultimately good for you and your budget.
We have made the power of personalisation a reality with our mass-market personalisation solutions for both offset and digitally printed pieces. By removing the technological and cost barriers traditionally associated with one-to-one marketing, we have delivered personalized communications solutions for some of North America’s leading retailers and financial organizations — from a simple name and address printed on a direct mail piece to sophisticated custom publications with inserts and promotional offers tailored to individual customers.
Put the power of customized marketing materials in your employees’ or sales force’s hands with custom-branded storefronts. These innovative web-to-print services have a secure storefront set-up and an easy-to-use shopping-cart checkout process. And they provide access to a wide variety of corporately approved printed materials. Give your people self-managed access to the direct mail, business cards, signage, packaging and custom books they need to do their jobs. Storefronts can also be integrated with our real-time warehouse management system so pre-printed products can be ordered from a virtual system direct to our warehouse.
UBook™ is our logic-based web-to-print solution to create on-demand catalogs, guides and magazines. Imagine creating a unique communications piece that is personalised to the user and customized according to your clients’ individual profiles. Our back-end document composition engine automatically pulls appropriate pages to create a customized PDF, which can be instantly viewed and downloaded. It can also be printed digitally and delivered in as little as 24 hours. Consider the impact web-to-print and on-demand publishing can have on reducing your carbon footprint, balancing your reliance on traditional catalogs and cutting down on postage costs.
Our solution provides a flexible, scalable platform to personalise corporate materials across many kinds of media. Our clients work from easy-to-use templates to make edits directly on the documents they need. This flexibility allows them to customize marketing materials, direct mail pieces, web pages and so much more exactly the way they need them. The built-in tracking feature means clients can easily analyze the effectiveness of their campaigns.
We use Blue Chip Solutions, Pageflex, and PlanetPress, the latest document composition and digital asset management software. They integrate easily between your systems and our production processes to keep production running smoothly and to save you both time and money. Our clients can minimize face-to-face time by approving material online, controlling brand management and content, looking at project milestones, reviewing production reporting and much more.