DW+Partners (DW+P) is a retail strategy and design group dedicated to helping our customers improve their brands and performance. We’re experts in store design, product design, communications and innovative wayfinding, private label program design and national brand packaging.
We’ve been winning over consumers around the world for more than 30 years. It’s all about telling the right story that compels consumers to explore, linger and ultimately buy products. It’s about talking to customers with a design approach that resonates with them. It’s something DW+P is very good at. We’ve been a partner for some of the world's most iconic brands, including Zellers Inc., Coca-Cola, Metro/Food Basics, Walmart US, Kraft, Springs Canada and E.D. Smith.
We offer design services for packaging and national brand programs. We have more than 30 years' experience working in partnership with global packaged goods companies and retailers. We've led the design strategy and creative direction for many successful retail and private label brands, such as Metro, Nestle, Loblaws, Holt Renfrew and more. Our services include naming, research, brand identity, package design, production artwork, photography, pre-press/color management and copywriting.
Creating the right space with the right products is about telling a compelling story to consumers at the key decision point for purchase – the retail environment. DW+P creates environments that talk to customers, with visuals, design and an understanding of how to tap into the interests and desires of potential buyers.
We’ve been behind some of the most successful private label programs on the market today, including Metro supermarkets Irresistibles line and E.D. Smith foods. We also support many famous national brands. We audit existing brands and brand hierarchy and perform competitive and best practices research to ensure the best results. We've built an international reputation for creating powerful, sustainable retail brands that are driven by the vision, values and strategic imperatives of our clients.