
CMI is our complete retail marketing facility for Walmart Canada. An exciting mix of front-end marketing and communications with fully integrated back-end services. CMI is a 35,000-square-foot facility that strives to meet every Walmart Canada print advertising and marketing need.
CMI established itself as a top-notch photographic, creative and marketing production company when it opened its doors in the early 1900s. Today Walmart Canada relies on CMI to handle anything it needs, from sample management, creative, photography, content management, pre-press, interactive and print management to ROPs, handbills and flyers.
Working closely with Walmart Canada to define and communicate this famous brand, CMI understands how much the Walmart brand is a reflection of the company and its beliefs. We develop brand guidelines that extend those messages across multiple media.
CMI is involved in all aspects of print advertising for Walmart, from creative development to pre-press to strategic and integrated campaigns. Art direction, photography, layout and design and copywriting services provide Walmart with a complete resource.
CMI is set up to support the extensive photography needs of this high-volume retailer with 6 photographers on staff, as well as stylists, producers, merchandise coordinators, set designers and carpenters. They're a dedicated team that knows how to translate Walmart's retail vision into reality.
Production needs are robust for this large retailer every day. CMI maintains an online image bank that includes more than 60,000 digital assets, manages image retouching and oversees the entire production life cycle through all its stages.


