Canadian Family Magazine and Canadian Council of Grocery Distributors partner to celebrate the best products on Canadian grocery shelves
November 16, 2009 - The partnership integrates two national grocery programs – the Canadian Grand Prix New Product Awards and the Canadian Family Food Awards, with cross promotion, logo integration and joint communication campaigns. The 2010 Canadian Family Food Awards will further build on this synergy by automatically including all Canadian Grand Prix New Product Finalists for consideration.
“For nearly 20 years, the Canadian Grand Prix New Product Awards have been recognizing innovation and excellence within the Canadian grocery industry. However, amongst consumers, the Canadian Grand Prix New Product Awards have been a well kept secret,” said Nick Jennery, CCGD’s President and CEO. “Through this partnership with Canadian Family, we can share the industry’s success stories with tens of thousands of Canadian families across the country.”
In 2009, Canadian Family launched the first annual Canadian Family Food Awards. These consumer-focused Awards prompted 6,000 Canadian families from coast-to-coast to choose from almost 2,000 individual brands and vote online for their favourite foods.
The winners of this year’s awards will be announced on Canada AM and featured in Canadian Family’s winter 2010 food issue, which hits newsstands on December 7.
“This partnership places the Canadian Family Food Awards in front of the grocery and foodservice industry, and positions the Canadian Grand Prix New Product Awards front and centre with consumers,” said Carina Cassidy, Publisher, Canadian Family. “While we have been thrilled with the success of the Canadian Family Food Awards, we recognized that there was a larger opportunity to provide our readers with exposure to the best new products on the market.”
The 2nd Annual Canadian Family Food Awards kicks off April 12, 2010.
About Canadian Family
Canadian Family is a trusted and easy-to-use resource, providing information on all aspects of family life and parenting. Canadian Family offers parents comprehensive, yet practical advice on a wide array of topics – health and wellness, education, child development, behavioural and societal issues, as well as fun family activities. Canadian Family is a St. Joseph Media publication. St. Joseph Media is a division of St. Joseph Communications, Canada's largest privately owned communications company, with four distinct business platforms: content, print, documents and media.
About the Canadian Council of Grocery Distributors
The Canadian Council of Grocery Distributors (CCGD) is a not-for-profit organization committed to advancing and promoting the grocery and foodservice distribution industry in Canada, at both regional and national levels. CCGD members represent approximately $121 billion in retail sales, of which $42 billion comes from the foodservice sector. Together CCGD members employ over 428,000 Canadians in more than 12,000 communities across Canada.
