Alchemy wins Gold for TD Canada Trust Digital Signage Campaign

Toronto, Ontario (November 9, 2011) - On November 8, 2011, at the Customer Engagement Technology World Conference in New York City, the Digital Screenmedia Association (DSA) presented St. Joseph Content | Alchemy with a Gold Crown Award for its digital signage strategy and content creation for TD Canada Trust. 

In April 2010, TD Canada Trust engaged Alchemy to create and maintain its digital signage program. Through digital signage, in-branch customers are presented with content that reinforces bank promotions and services. Community initiatives, such as Summer Reading (see link below), are also featured. A content production system designed by Alchemy enables the TD Canada Trust digital content to be conceived and developed in tandem with major campaigns. This implementation rolled out to multiple TD Canada Trust branch locations and digital out-of-home environments across Canada in 2011.

The nomination was selected as a winner from over 160 entries submitted by more than 80 companies across North America. Winning the Crown Award is a significant achievement for Alchemy because it reinforces our position as an industry leader in strategy, animation and content creation in the competitive Digital Out-of-Home arena. 

Check out Alchemy's entry, including a video of TD Canada Trust's Summer Reading program, here!