St. Joseph Communications (www.stjoseph.com) is Canada’s leading provider of integrated communications solutions. Our three business divisions – in Content, Print and Media – offer innovative MARCOM solutions including package design and branding; digital signage; photography; digital, sheet-fed and web printing; and document management and own and publish some of Canada’s leading consumer magazines, including Toronto Life and FASHION Magazine. The company is well recognized for its environmental leadership and commitment to the communities in which it operates.

Our vision is to be among the world’s most admired companies, leading transformational change in how top organizations communicate with their customers.

St. Joseph Communications is now adding a new role to our talented Corporate Executive Team:

Chief Marketing Officer

Reporting to the C.E.O., the Chief Marketing Officer (CMO) will be responsible for creating a marketing culture consistent with the emerging solutions value proposition, including social media and web-based strategies. This role will oversee the development of goals, strategies, and implementation plans to execute a comprehensive and cohesive marketing campaign for St Joseph’s suite of communications solutions. The CMO will promote the creation, enhancement and development of programs to maintain brand integrity and strategically position St. Joseph as an industry leader; oversee the launch and management of new products, services, and associated brands to meet profitability goals through effective marketing programs; and will develop deep relationships with the Company’s most important clients, to achieve the Company’s vision.

RESPONSIBILITIES:

• Maintain the Company’s brand integrity and strategically position St. Joseph as an industry leader.

• Develop and implement marketing and sales strategies, which will consistently achieve planned objectives.

• Plan and analyze sales, marketing, and business strategy.

• Lead the development of a sustainable, long-term Social Media strategy.

• Prepare and deliver various marketing and strategy presentations, as required.

• Oversee the launch and management of new products, services, and associated brands to meet marketing goals and objectives.

• Support marketing teams in their project completion, budget and strategy.

• Strategically plan and manage St. Joseph’s market position, competitive analysis, customer segment selection and penetration plans, and product positioning.

• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events, analyst and market research management, and website design and content.

• Define and direct marketing programs for lead generation and interface with sales for lead tracking and management.

• Work closely with Sales Leaders to develop and manage channel and partner strategies and programs.

• Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.

• Work with the CEO and the other executive team members to identify and develop strategic alliances, to acquire and grow major customer accounts.

• Develop and manage the Corporate Marketing budget.

• Develop and track metrics and success criteria for all marketing programs and activities.

• Act as spokesperson for the company with the press, analysts and industry events.

Formal Education & Certification

• University degree in Business/Commerce, Marketing or Business Administration. An MBA is preferred.

Knowledge & Experience

• Solid background in Marketing and Communications field, in a B2B environment
• Experience managing and/or directing strategic marketing campaigns at a senior level
• Experience working with agencies and brands on multichannel marketing and advertising campaigns (broadcast, interactive, print and direct)
• Proven experience in developing, planning, and executing strategic marketing campaigns
• Ability to effectively develop work groups and obtain executive-level support for strategic marketing initiatives
• Proven ability to execute initiatives on time and on budget
• Extensive knowledge of CRM tools, applications and campaign management
• Strong public speaking and presentation skills
• Exposure to business theory, business processes, management, budgeting and operations
• Excellent understanding of project management principles
• Proven experience in planning, organization and development
• Superior understanding of the organization’s goals and objectives
• Familiarity with applicable laws and regulations, as they relate to marketing

Personal Attributes

• Proven leadership ability
• Expertise in innovative thinking and quick-fire idea generation
• Unique ability to solve complex problems in a creative way
• Supporter and active member of community-based initiatives
• Ability to set and manage priorities thoughtfully
• Excellent written and oral communication skills
• Excellent interpersonal skills
• Strong tactical skills
• Ability to articulate ideas to both technical and non-technical addressees
• Exceptionally self-motivated and directed
• Keen attention to detail
• Superior analytical, evaluative and problem-solving abilities
• Exceptional service orientation
• Ability to motivate in a team-oriented, collaborative environment

Qualified candidates interested in pursuing this opportunity are requested to kindly submit your curriculum vitae to:

St. Joseph Communications

Attention: Laura Russell

50 MacIntosh Blvd, Concord, ON L4K 4P3

Email: laura.russell@stjoseph.com

We thank all applicants, however only qualified candidates will be contacted.

No agencies or phone calls please.